Analyze the differences in search marketing three roles

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There are three main roles in the search engine industry, you can work on the search engine team, either within an organization or as an independent advisor. Now you are a what role do you think you choose right? How do you make sure you follow the right path to achieve search marketing in heaven?

Before delving into such an answer, we can take a look at the "2012 SEO Industry Survey Analysis" in this article on the Network Marketing role distribution ratio.

As shown in the picture, the internal orange represents 46%, the agency role 22%, the business owner represents 19%, and the independents occupy 13%. In this article, I do not report specifically on the category of business owners. This is because the business owner may be somewhat overlapping with the other three orange types. Organizations tend to belong to search marketers, so it is possible to analyze data from this aspect to distort it.

Now if you have a chance to think about this and give you a chance to choose your role in the industry, which would you choose? Internal work or an independent team? believe that many people do not know how to choose, do not know which role is best for their own, but if you know the difference between the three, You'll know what's best for you.

Internal

If you are a new person with a focus on detail, value, and stability then you may be doing well in the internal work of the search engine. Because internal work requires a lot of patience. It takes time to develop your relationships with co-workers, to develop your horizons, and to get more resources to help you accomplish your project.

Sometimes your work will be limited by having several sites at the same time, but it will require you to go deep into the details and know the project from start to finish. Let's see how some experienced bosses perform their roles in internal search marketing.

A: I am an internal SEO work, in peacetime work, really no time to focus on a project, a client a site, I have to focus on multiple sites, and for each site's concern is like caring for their own children. The best internal optimization is to follow the search engine optimization guidelines and watch the site grow a little bit before your eyes.

B: At work, we will cooperate with other colleagues, learn from each other and build new things, for SEO, we are not only doing the site work, but we also set up an internal center and an internal reporting system. In order to better analyze the site's further revision work.

Institutions

If you aspire to an interesting and fast-paced work environment and continue to learn valuable things, then you fit in a search engine organization, and you will face a taste of the project type and the customer to keep you in your so many tasks to overcome the challenge. The environment can be exciting, but also easy to exhaust energy, ready for a long stay up late and overtime.

A: I am addicted to living with the atmosphere and the speed of the institution, so I do not hide like working in such an environment, it allows me to constantly generate new ideas and drive with the same team of marketing people and technicians. At the agency I can find incredible teams that are competitive and able to find tools, technology or latest industry information, but there is also a problem in the organization that is prone to personality conflicts and competition concerns.

B: Because I like all kinds of customers and industries, boredom is my greatest fear, but I never feel bored in the organization, although in the first three months of work, is not Tibet exciting, and then often repeat the previous work. But best of all, you can use a lot of different customers and websites, and each country has its own different business needs. Worst of all, you can use many different customers and websites, each with its own different business needs.

Independent

Independent search marketing can bring profits and rewards. You'll be haunted by bosses, bosses, search marketers, and more questions, search It is also a very tiring job, if you are eager to freely choose your project and customers, flexibly set your own time and do all this responsibility, an independent concert may suit you.

A: In my career, I have had the opportunity to help small companies succeed through search and marketing, an opportunity that allows me to identify my goals and better demonstrate my ability as a search marketing strategist.

B: I'm a very social person, able to cope with people around me. In my first solo experience, I felt unusually excited and won the client, which made me feel like I had done an incredible job, and I had an unprecedented sense of accomplishment.

By analyzing the three roles of search marketing, what role do you think you are more qualified for? What kind of improvements do you need to have in your current state? To help you is the value of this article.

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