Analyze the different experiences that traditional paging and waterfall loading have on visitors

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Recent Baidu image search has been upgraded revision. After the revision we can see a few big changes, of course, the most obvious one is to count the display mode of the image search results. We can see that after the change the image search results will no longer be the previous paging mode display, replaced by a more flexible, dynamic loading mode, can be said to be popular in recent years waterfall flow load mode. A comparison diagram shown below.

This leads to the author's thinking about the difference between the layout of the page layout and the way of the waterfall loading. For the site, often a page is not able to accommodate some of our information, we use multiple pages to show the pattern we often see. Regardless of the use of the page layout or the use of more lively waterfall flow load way, will bring different site experience for users, the following we will simply talk about the experience of the two modes of difference.

Use paging layout

The use of pagination layout is the most common to us, but also the earliest mode, this model is a large section of the content into a few small pieces, and then separate these fragments on a number of consecutive pages, to facilitate the visitors can easily find the pieces they want. Visitors can use this layout to know exactly how long they want to read, which clips they have read, how much content they have, and so on.

We can often see pagination in more lengthy content pages. Page visitors can first of all know how long this article is, and the use of pagination can also give readers a reading pause, rest time. For our site users of the paging is also a good way to improve PV.

Let's take a look at the search results page of the search engine or the electric quotient platform, and we can all see the paging layout.

We search the search engine or the Electronic business site on a keyword, we simply can not predict how much content, and the layout mode of pagination can be intuitive to tell the searcher the level of information. Paging mode also allows users to quickly skip some of the information they do not want, the choice of reading content will be more flexible. Paging mode can also facilitate users back to the previous page, such as the author in search of a coat, turned over 10 pages, found that the fifth page of the coat good-looking, the author can jump directly to the second page to purchase.

The load mode of waterfall flow

In recent years, a more vivid and lively layout is obviously more favored by users, that is waterfall flow-type loading mode. When a page scrolls to the bottom, the contents of the next page are automatically loaded in.

We can often see this pattern on social networking sites, especially on social-media shopping sites like Mushroom Street and beauty. Through this mode, there is no obvious segmentation and pause between page and page, visitors will be able to browse without restriction.

However, since this mode content is loaded automatically, it is difficult to predict how much content to look at a page as if it will never be seen in the end. Constant loading will leave visitors unable to find the north. How long can a user produce such a page? How much has been browsed? And so on. It's also difficult to get back to what you saw before.

Take the essence of both

Now that we know the advantages and disadvantages of these two modes in the user experience, we can use them in a targeted way, using the essence of the two models. We can look at a case first.

As above, we can also look at Baidu's image search results page, Baidu's search results page is similar to the flow of the load mode, but we can see Baidu in each of the loaded pages are added to the positioning of the page, so that you can better facilitate the user back to just see the page.

The use of paging or waterfall load mode can provide users with rich content, but this small detail can make users have different experience feelings. And a successful site is in the constant pursuit of satisfying the user's experience needs. As a site we need to be based on the different needs of users to meet the needs of the user model. The above is from the part-time bar http://www.jianzhi8.com/several views, I hope to help you, reprint please retain the source.