Analyze the error that is easy to appear in the online marketing of novice webmaster

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Each engaged in online marketing webmaster both want their site to do the chattering, at the same time hope that their product sales booming. However, the line is like a brutal stage, the sentence "863.html" > Dream of Red Mansions, the words is "you sing my debut." Looking up, in many sites, a few can really survive? How few can develop well? How can a few really make a lot of money? According to the investigation of relevant departments, the survival rate of individual sites in China is very low, so what factors lead to such problems? The author in this article will analyze the novice online marketing error prone, to give everyone a wake-up call.

First, the novice is easy to follow blindly and lack of persistence

Have you ever noticed that in each major webmaster forum Novice raised the most question is: Now do what station can make money? Once they heard that there was a way to make money, they would rush in and do it. This approach seems to be actively looking for opportunities to seize business opportunities, but in fact, its essence is blindly follow the bandwagon.

It would have been a good thing to take the opportunity to do online marketing in a business society, but when all the people knew the opportunity, it was not a chance. Throughout the years of Internet development, it is common for many people to fail in the development of a swarm. Take a few years ago are everyone optimistic about group buying site this opportunity to say, that one batch after another group of people to build group buying site, the result is now a swarm of close, even many large group buying site can not be avoided. Compared to large internet organizations, grassroots webmaster do not have any advantage, they lack of human resources in front of the opportunity to lead the tide, and lack of operational experience to find business opportunities early, often wait until they understand some kind of opportunity, the market is saturated. In addition, for some business opportunities, some for you, some not for you, if blindly more wind, not suitable for business opportunities will let you fall very miserably.

There is also the most important, too much emphasis on business opportunities of the novice webmaster will often form an opportunistic mentality. The mountain looked at the mountain High, inconstant, ultimately difficult to achieve online marketing achievements.

To this I want to engage in online marketing novice words: "Choose before thoughtful, choice after the vowed." "Online Marketing although impetuous, but still want to encourage novice webmaster to some more insist, less blindly follow suit." Opportunity not only likes the person who can hold it, but also the person who can hold it more seriously!

Second, did not determine the site's profit model to build a station

Determine the online sales profit model for a site, which requires that we do the work before the station is built. Some novice webmaster often in the construction of the site when the station procedures, SEO and so on, but for the site's profit model is very indifferent, that this is the site to do, profit naturally. As a result, spent a lot of effort to do the site, to do optimization, the popularity of the up, but found that the existing framework of the site is not suitable for profit, and eventually have to drastic changes to the site.

The author wants to give the suggestion to the novice is only if you do the station only to paint the fun only, if you want to let your site have the long-term development, your first step needs to develop a perfect profit pattern. You must first determine the site's target market, products or services, site positioning, sales channels, and other major issues, analyze these issues and then choose the appropriate site format and architecture. In this way, we can avoid detours.

Third, online marketing should not be obsessed with SEO

Now do online marketing people, many people will say most of the time in doing SEO. SEO past expressed, in these years, but as the author in the above said when the opportunity is widely known, opportunity is not an opportunity. When every webmaster put most of the energy in SEO, SEO effectiveness has been greatly reduced. At the same time, if our SEO is too perfect, it is easy to be considered too optimized by K station.

Online marketing, SEO is only part of it, do not let it steal. Our main job should be in the site's user experience. At the same time this also for our optimization of a promotional role, of course, appropriate SEO is needed. So I want to give novice advice is for online images do not obsess about SEO, because the site and search engine object-oriented are users.

The above is the author for the Novice in doing online marketing easy to encounter three errors. It is not a big problem to encounter errors, how to find their own mistakes in time and correct them is the key to their own development. I hope this article is helpful to those who have just engaged in online marketing. This article is the Firefox theater http://www.huohu.tv/for online marketing of several ideas, reproduced please retain the source.