Analyze the factors that affect the revenue of website advertisement

Sohu Income http://www.aliyun.com/zixun/aggregation/30044.html "> Half of the network ads from the Internet, see such a message you can be surprised, may also be agreed." But it also illustrates the importance of online advertising. It can be said that this is the owners of a basic source of income. However, not every advertising position will receive the expected effect, and the owner of the ads so find the webmaster have a headache. We can not say that this is the webmaster's fault, after all, the choice of the right to put the ads in the hands of the owner. What is it that affects the effectiveness of advertising?

1, advertising placement

If you choose to put the site's browsing volume is no problem, it is necessary to consider whether the placement of the location is easy to be clicked by visitors. For any form of advertising, location is very important. Advertisement occupies the layout and location of the great impact on the effectiveness of advertising, of course, to take up a good position, bleeding is inevitable. In general, the first screen advertising position is the best, relatively easy to be visitors to see and click, of course, the price is relatively high relative to other positions.

There is a bit of skill in the placement of ads. For example, in the text of many places, it is best not to set text ads, choose pictures or animation advertising effect will be better. In a few picture ads appear in the middle of the text ads, relatively more eye-catching. Is the so-called green clump in a little red, not eye-catching all unreasonable. Again, the page of the entire website appears the number of ads not too much, the position of the page is not too big. Home ads best not more than 3 positions, the general selection of the top or the middle of the position can be, the purpose is to enhance the focus of advertising. I don't think a few people will be interested in staying in a site where almost half of the pages are advertising.

2, the selected site to visit the amount of

No browse, how to click Rate. The majority of advertisers in the choice of advertising site, must understand and query the intention to launch the site's traffic and Alexa rankings. If a Web site has a very small amount of browsing, don't count on how high it will be, let alone the chance of advertising being clicked. If it is a monthly package of advertising, should be on the site for a few days to see how the effect, and then make a decision. For those big sites, although their browsing volume is very large, but also is not your first choice. This kind of site has a wide coverage and involves a lot of content, so the site's access to this and the audience is not the same, your potential customers in this type of site accounted for a small proportion. Naturally your hits are also very low. Besides, the advertisement cost of these sites is very high, why spend a lot of money do not work hard.

3, advertising design

If the above two points are no problem, I think the problem is definitely out of the design of advertising. Whether the design of advertising is in line with the aesthetic needs of the public, whether there is enough to attract visitors to the eye, whether it can get the favor of prospective customers, to improve the click rate of ads and enhance the effectiveness of advertising is very important.

There are several points to note when designing ads:

1, text ads, to be concise and easy to understand, highlighting the focus, can inspire visitors to read interest.

2, picture animation advertising must be beautiful, eye-catching but not without losing nature.

3, advertising slogan must be loud.

4, the file can not be too large, the file will affect the advertising Ctr and the speed of the display of the site, on both sides have no good.

4, Target audience needs

Any product has its own specific audience, and any network advertisement has its own fixed audience. Advertising should first clear their own products of the audience group, and then to understand the site of the audience, to make their audience groups and advertising sites to achieve the greatest degree of overlap. In other words, the target of advertising should be clear, advertising needs in the professional website or related to the professional website. Where the audience is located.