Analyze the five reasons of Web site being punished by search engine and the countermeasures

Summary: The trees on the mountain always undergo the baptism of many snowstorms before they can grow into solid trunks. Every SEO worker behind, there is a bumpy muddy road, and we always endure the wind and rain, in this uniform work, thrive, its

The trees on the mountain always undergo the baptism of many snowstorms before they can grow into solid trunks. Every SEO worker behind, there is a bumpy muddy road, and we always have to endure the wind and rain, in this uniform work, thrive, which naturally pregnant with sadness. In the site optimization process, the mood of the work will often follow the site ranking fluctuations and fluctuations, another point of view, SEO is a fierce competition in the industry, all the times in the competition, and the site once by the search engine punishment, which means that in punishing themselves for the fruits of labor, bearing the mood can be understood. However, the site is being punished by search engines, waiting for us to find out why and how to respond.

One: Optimization is often the most easy to commit and the most easily overlooked optimization techniques. We all know that search engines pay more attention to the "natural law", and optimize the scheme and operation is their own way, for the optimization of the work must master a "degree", and too eager to be too anxious is to make the site is the culprit.

Response measures: Whether it is out of the chain or update the content of the site, must master the law and frequency, arrange the daily optimization work and perseverance, SEO work remember the whim of the work mentality.

Second: The stability of the Web site is one of the most important factors in the ranking of the site, if the site often can not directly open the site, there is no so-called user experience, not to mention the search engine favored the site? However, if the space is only occasionally unstable, there is no need to worry too much, usually after some time will return to the rankings.

Response measures: In the purchase of space, it is important to choose a good reputation of DIC, which is related to the optimization of the work and the so-called user experience a significant link. If only the occasional space instability caused by the ranking floating, then please continue to adhere to your work, I believe a few days after the ranking will come back.

Third: The link is the important resource that affects the website rank, and the link is the site outside the chain source of the most simple, the most direct way, it is also like a vote between the site's meaning, if the site links point to some low-quality Web site or by the search engine punishment site, it can be imagined, will also be implicated.

Response measures: Friendship links as far as possible to find relevant sites, resolutely do not chain some gambling * and other illegal websites. Second, regularly check the site friendship links, if found links site has been the search engine punishment signs, such as snapshot back, site is not the home page, included a large number of pages to reduce, be sure to delete the link in time.

Four: Site content is the core soul of the site, but also means the connotation of the site. Whether the content is original, readable, can meet or solve the user's heart needs or questions, directly related to the search engine's trust in the site. If the content of the site is to collect other sites, then imagine, search engine why give you high weight, give Hello rankings?

Response measures: Of course, original is not so simple, however, original is not so difficult. Writing is not good, it doesn't matter, writing level is not high, it doesn't matter, any famous writer is not to say that in the beginning can write very well. Write more practice, long, when you think of what to write when, and write the logical. Think of a subject, read more relevant information, their own opinions and views, according to their own ideas combined with the text to state, such a complete original article on the present in front of.

Five: Site revision or title changes are often unavoidable. Can for optimization work, the site frequent changes or title changes, light is caused by the site is down right, heavy may be the whole station by K. Every time the change, search engine will be reborn as the role of the site when the new station disposal, and the description of the title to reflect the content of the site's core and soul, the title of frequent changes, search engines can not accurately understand the site's business theme, will pull the site into the sandbox for review.

Response measures: The site in the overall online before, it is important to do this work, consider the title of the description to highlight the core content of the site.