Analyze the importance of deployment and channel in low cost marketing

As the saying goes, "My Fair Lady, The Gentleman is good," if a good-looking woman, how come how to attract a gentleman? Last week in Cnbeta saw a "domestic free network plate horizontal Evaluation" article, (see http://cnbeta.com/articles/92048.htm), The accident found that this article is reproduced by numerous websites, as of press, in search engines can see more than 30,000 articles on this article record. Driven by this data, I have done a survey, the results found to be a strategic marketing plan, so to organize the written, and share with you.

For Low-cost marketing, as the name implies is to strive for the smallest possible input to achieve the maximum possible output return. What it needs is a precise grasp of the market and a keen insight.

First, choose a good market entry point. Low-cost marketing, by definition, is to strive for the smallest possible input to achieve the maximum possible output return, so that limited funds through marketing tools and the full integration of market resources, splitting into a huge nuclear power effect. Therefore, in the formal launch of the market, can not rely on the assumption of a strong consumer demand for the central city, but should be rational analysis, careful choice. Therefore, select a good market entry point, the first key should be to understand the local media distribution, business, medicine and other related channels of network operation quality and consumer psychology and consumption levels in the choice of medical health care products personalized needs, only these straighten out, you only targeted.

Second, avoid weaknesses or Shiri. Since it is low-cost operation, it is necessary to highlight its own market operation advantages. Due to the strength and promotion of capital constraints, we need to consider how to spend money on the edge. Mr. Uffie that if the strength of the enterprise is not strong enough, as little as possible or not on TV, and the advertising costs in the graphic media mix, but the text content should be a surprise, with lethality, impact, inflammatory, inductive. At the same time in the terminal operation, to have innovative measures to avoid the popular retail terminals, the implementation of the center of gravity Move down, in the surrounding area steady.

The combination of executive power and willpower. Over the past more than 10 years, Blue Gothic International marketing advisory body to operate the product, no one miscalculation, depends on what is the market's keen vision and subtlety of the grasp! Whether it is the formulation and implementation of strategic tactics, or the monitoring and tracking of the program, embodies a meticulous, solid, rigorous style. In the face of fierce competition and critical market, we do not rely on experience, seniority to do a repeat of the previous plan, and do not rely on copying, exaggeration to do the shackles of their own strategy, all the advantages are attributed to the market planning and strong executive power, and ultimately in the competition to smile proud. Therefore, as a small and medium-sized enterprises, you must first integrate to build a sophisticated professional institutions, to the company's marketing concepts and market decisions quickly implemented to the retail terminals, to the strategic positioning of the tactical differences in each provision are subdivided into service consumers, only this, You can reduce the cost of publicity at the same time not to spend a lot of lean human costs, by the way, with the executive power, tenacity, endurance is also very important.

Iv. individualized and differentiated appeal tactics. Due to the strength of small and medium-sized enterprises, they can not be in the capital investment Lofty. On the contrary, all are cautious, afraid of the risk of skipping, therefore, they are very stressed that the use of money is in place, very stressed whether the input-output ratio is reasonable, a period of time to profit. Therefore, in the combination of the use of propaganda means must emphasize personalized positioning and differentiated demand. In particular, text publicity can not beat around the bush, rambling, to reduce the technical, abstract type of ethics and preaching, to the point, straight into the root, to maximize the attention to attract eyeballs, the focus on the public, in promotional activities, the theme in addition to the distinctive selling point, event marketing, news marketing, It's very important to be unique.