Analyze the importance of Web sites in search engines and rankings

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How to do the search engine optimization work in the Internet, mainly has the following points:

One: Search engine ranking Preparatory work

Before implementing the search engine rankings, you need to identify your product keywords, your customer goals (China, the United States, the United Kingdom, Europe, South America, Asia, etc.).

1 keyword selection. Keyword selection is the search engine ranking service core soul. If you choose the wrong keyword, all the work behind you will be futile. Before choosing a keyword, imagine what word your customer will use if they use Internet search. For these words, if your site is ranked first in search results, will viewers visit your site? How likely are you to be a real customer? For the choice of foreign key words, It is generally the most headache for domestic enterprises. Due to the differences between Chinese and Western cultures, it is not appropriate for domestic enterprises to choose their own keywords in many cases. Therefore the careful choice good keyword is all search engine marketing the most important.

2 Determine the goal of good product promotion. Is your product positioned for users all over the world, or is it limited to users in China? is the sale in South America good, or export more? If your product is for export, there is no need to invest in domestic search engines. If you want to focus on the U.S. market, Yahoo!,msn,google and other English search engines should be included in your search engine ranking program. Make sure that your product services are oriented to a country and region, will enable your promotion efforts.

The basic work of search engine ranking-search engine optimization

Customers can choose the search Engine ranking service based on the price, or they can choose the natural search results ranking service. For Google ranking services, both of these services can be selected. Google's most valuable and famous is the natural search results. One of the most basic jobs in ranking natural search results is search engine optimization. Search engine optimization is not simply adding page titles, descriptions, and keywords, nor does it do harm to search engines. Instead of being targeted, make your Web site more user-friendly for search engines, and fully show your product services to search engines so that your website has a good ranking in search engines.

Third: Search engine rankings into a work-classification directory registration and the establishment of RELATED links

This work is relatively complicated. In addition to the optimization of its own website, you also need to submit your site to the Chinese Yahoo!,dmoz, such as artificial classification directory for the registration. Because those categories are included in the directory with your product services similar to the site, for your search engine rankings and index will play a more positive role in promoting. The cycle of this work is generally longer and will last for 1-2 months. This is the most important part of the job, except for the optimization of its own website.

Four: Search engine ranking tracking

Once the above work is completed, you can expect that your website will have a good ranking. This ranking will be in direct proportion to your search engine optimization skills and your site's outreach efforts. One, but to reach the rank is not you can Ann enjoy, only in a certain period of time your ranking will not be a big change, you need to continue to the structure of their own site optimization, the access log for daily tracking and analysis, targeted to some of the rankings relative to the key words to optimize. and maintain your website content constantly updated.

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