Analyze the important factors of search engine's influence on website ranking

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Baidu, Google and other search companies have their own search engine algorithms, and these algorithms are closely protected. As a result, the final determinant of the ranking of web pages has become a mystery in the field of search engine optimization. Very few 1788.html "> branch has the opportunity to see the full picture of the algorithm, but even if we see it, it is extremely difficult to understand." Therefore, the concept of search engine optimization becomes difficult to understand.

However, search engine companies in order to quickly return the search results to customers, the general will simplify the operation system, set a basic standard to compare the quality of the site to judge a good or bad. Of course, different search engines use the same standards. For example, the benchmark in Google's algorithm is built using a number of factors. After a lot of research, but also just probably understand the search engine algorithm in the important part, but Google almost every day to make a large number of changes to the algorithm, some changes will have a great impact, even if we can understand the important part of the search engine algorithm, search engine algorithm constantly changing, Makes it difficult to know every detail of search engine algorithms.

When we understand some of the main parts of the search engine algorithm, we can follow the relevant principles to build a website or update the site. People-oriented principle is one of the most important principle, the design site is for the user and service, do not design the site for search engines. If we are to create a website on tourism, we should provide users with links to information related to tourism.

Our site will have a reservation about air tickets sites, holiday sites, tourist sites or other links to tourism-related sites, spiders in the search site, will track these links, and through the algorithm to determine the relevance of the site. When the link to the site and our site has a certain degree of relevance, the site can also get a higher search rankings; Conversely, if the site links are unrelated sites, search crawler may be regarded as a link field, the site will get very poor rankings, even by the search engine screen.

However, when building a website or optimizing a site, there must be a link to a website, and how many unrelated links to the site, these will be the most difficult to judge. If a website, all the links are pointing to unrelated sites of advertising, of course, an exception to the ad may be the case, but will be clearly marked as ads, but obviously such a Web page is not popular, and in the search engine naturally not get good rankings. In common sense, if you are designing a Web page about tourism, the ideal situation is that links to and from this page are all from relevant pages.

Similarly, keywords in the search engine important position, the keyword density of the site can get a better search engine favor. The content of the website, no matter in what search engine is important, however, in how to judge the impact of content on the page rankings, each search engine also has different methods. Meta tags are also different in the search engine's importance.

Among different search engines, the benchmark of search engine algorithm also has very different. Some search engines fancy the links in the web, some search engines focus on the combination of keywords and context, and some search engines value metadata. However, most of the search engine will be a variety of factors in a certain proportion of the combination, of course, the specific combination of methods and ratios of nature is the secret of each search engine, also no elegant.

As mentioned above, the search engine is an important principle is people-oriented, in the design of the site, standing in the eyes of the user to see the problem, from the user's point of view, improve the site's practicality and user experience, natural in the search engine to get a good ranking. If you are designing a Web site, just think about the needs of search engines, how to meet the requirements of search engines, will only add to the difficulty of design, but also design out of the site is not satisfactory, natural also get good rankings.

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