Analyze the marketing effect of news soft text to help stationmaster avoid harm

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Now many media have started to launch the news source soft marketing, because the news source soft marketing, relative to the ordinary forum soft marketing, the advantage is more obvious, so can get a lot of webmaster friends of the favor, but unfortunately, really to use news source soft wen to marketing webmaster Friends of the number is still relatively small, Because in their eyes, the news soft Wen is good, but the final marketing effect in the heart or no bottom! In particular, some personal webmaster, under the pressure of capital, often powerless!

In the final analysis, is webmaster friends for the news of soft marketing effect or the heart has no bottom, especially in the major media launch news marketing services, the overwhelming positive effect of publicity, but let want to do news software marketing webmaster friends have generated distrust, after all, any kind of marketing methods have two sides, If all is one-sided advantage, this marketing method itself does not conform to philosophy, the following author to and the vast number of webmaster friends to share, news of the specific effects of soft marketing!

First look at the news soft marketing advantages! Many webmaster friends may be from a lot of news media, soft media to see the exaggerated effect, the following author of these exaggerated effects to do a quweicunzhen!

One: News soft Wen is often able to in the news bar in Baidu, get the relevant keywords home treatment, so can help webmaster friends to increase the exposure of soft wen, if the soft writing excellent, it may also be more reproduced! This can greatly reduce the amount of their marketing work!

Second: Many authoritative media, such as Sina, Sohu and other portal recommended news, will upgrade their website, or promote the brand of products, because in people's subconscious, are people to clustering things to group points, if your website or products have been authoritative media recommendations, it will naturally enhance the credibility of the product or website, This is why CCTV advertising fees than other television stations more expensive reasons for advertising costs! At the same time is why a lot of product endorsement needs stars to do, the same is the use of birds of a feather flock together the truth!

Third: Use the news soft wen, help oneself website to promote the long tail keyword rank, because the news source's website weight is relatively high, if in the news soft text adds the long tail keyword anchor text link, that is very easy to own website's long tail keyword rank to bring up! Do not underestimate these long tail keyword marketing ability, there are data show that Long tail keywords produced by the flow conversion rate and sales capacity in the Internet marketing more and more important, has become the key to determine whether the site is profitable!

Above the news source soft marketing is not let you have the excitement? But don't forget, any good method will have the corresponding drawbacks, the advantages of the larger, the drawbacks are often larger, the following author to analyze the news soft marketing of the drawbacks!

One: Although the news software can be in the news column can be ranked in the home page, but the update speed of the home page is also relatively fast, because the ranking of Baidu News, is based on the time ranking, if there is a large number of daily news software release, then your news soft wen may soon sink, into the second page or even the third page! Another news soft article Baidu News column in the home page, but can not say that in the Baidu Web column can also be on the homepage, but the majority of netizens, in search of keywords, are in the Web column! These all seriously weaken the news soft Wen marketing advantage!

Second: News soft wen marketing costs are also expensive, the more authoritative media, the cost is often higher, although many soft media have launched a combination of different news website package, although the cost of the soft paper is optimized, but the soft writing bottleneck is not a breakthrough, to know, in the news of soft marketing the most important carrier is the soft text , but the current domestic professional soft Writer's ability is generally low, its soft text produced by the chain effect is very small, resulting in news source soft marketing of the cost of promotion can not!

Third: Some news soft text to give the anchor text link, most of the nofollow properties are set, there is a JS jump, this is to ensure that their own news site weight is not lost, and some well-known media, such as the Web portal soft release, mostly with a plain text link, or even leave a link, So these are weakening the website long tail keyword optimization!

These are the news soft marketing inevitable shortcomings, you can say, if the webmaster do not pay attention to these shortcomings, it is very easy to let their news soft marketing completely into the situation of failure, but also reflects the news of soft marketing to their own advantages! Careful analysis of the above news soft article marketing advantages and disadvantages, is not let you find in the news soft marketing to do it? The above content by www.120job.cn in Admin5 first, reproduced please keep the URL, thank you!