Analyze the online travel industry three new trends

DoNews June 18 News Where to network CEO Zhuang Chen Chao in the "2014 NetEase future science and technology summit" on the online travel industry to share the development and upgrading of the three major trends, including mobile booking, dynamic planning, and personalization.

The first is the mobile phone booking, Zhuang Chen super think air tickets in the next five years, hotel reservations will be fully online, which through the phone client to complete the proportion will be as high as 60% -70%. "At present, nearly 50% of China's air tickets are completed online, online booking in the hotel sector accounted for a lower number.With the trend of mobile Internet, air tickets, hotel reservations can be better used in mobile scenarios, so the phone will be Industry trends, the entire market will expand 3-5 times the cake, these increments are almost always done on the phone. "

Zhuang Chenchao, for example, said that where to go the new mobile phone booking tickets, sales in the past year increased by 12 times in this year's May Day and Dragon Boat Festival holiday, ticket sales reached 100 thousand tens of thousands, next year growth will exceed 20 times Times

Followed by the dynamic tourism planning, great changes have taken place. Traditional ticket pricing and marketing programs are very complex. On the one hand, the plan formulation is not dynamic enough and can not reflect the current market structure. At this stage, OTA introduces more advanced revenue management concepts and makes dynamic pricing through the real-time consumer search behavior and submitting To the airlines and hotels, to enhance the overall revenue, this will be a major change in the industry.

Once again, socialization and personalization are the themes. As tourism products and services pay more attention to users' experience, new products like Uber will completely overturn the companies such as car rental and hotels, and the future innovation in the tourism industry will also focus on these directions. (Finish)