Analyze the operation mode of the only product meeting

Vertical electric Shangsualai Because of professional, single-minded and well-known, although it can be a business-to-consumer can also be a platform, but with Taobao, Jingdong, such as the mall is still a big difference. Therefore, the vertical electric business in the profit method also has its own opinion, but in the real development process, the vertical electric business always appears to be extremely difficult to profit.

Wine Mei Net Luide once such evaluation of the vertical power of the profitability of the law: "As a vertical electric business, only to achieve specialization, the possibility of profitability." If I start with the professional, single-minded refers to pure business projects and types of goods, then Mr. Lv's "specialization" is not meant to include this product, including a series of services. But only this sentence "specialization" is far from open the vertical electricity merchant's profit gate, wants to be easy, but why so many enterprises have not been profitable? Perhaps from the phrase "the possibility of profit", specialization is a necessary condition for profit, not a sufficient condition.

Just as everyone is discussing how to make a profit, there is a sudden news that only the goods will be profitable in one quarter. And after the release of the fourth quarter report, Oppenheimer significantly raised the only target price, the 15 U.S. dollars before the increase to 30 U.S. dollars, and maintain the stock "outperform" rating. This seems to suggest that the only product will find a way to gain a profit, and is recognized by some investors. Then we will analyze the operation mode of the only products:

Only products will have been a first-line brand discount sales for the main direction, and then adjusted for the two or three lines of clothing brand sales, located in the two or three-line market crowd. In the audience to meet the needs of more consumers, but only the goods will brand authentic but discount the sale of high price, but also those who pursue beautiful women crazy for one of the reasons.

Of course, in addition to the model may also have the only products can be controlled costs. According to media sources, low inventory pressure is also a major feature of its further travel. Only goods will not need to buy out, although the return rate is higher than the General Electric dealer, but the sale of goods and returns can be returned to the supplier, to ensure that only the goods will have little inventory risk. And with the suppliers to clear the stock of pressure, only goods will be in the price also accounted for a great deal of cheap.

Overall, the only product will be an example to analyze, business philosophy (find suitable audience groups), low inventory or even zero inventory cost control and price opportunities. In the strength of the hardware and software of the vertical electric business enterprises, with these three elements of the enterprise will likely be in operation to gain profits. This article Admin5 start, please remember us: Classic shopping mall www.whjdsc.com reproduced please indicate the source, thank you!