Analyze the operational viability of business-to-business websites in today's economic situation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

April 20, 1994, the NCFC project through the United States Sprint Company to connect to the Internet 64K International line opened to achieve a full functional connection with the Internet. From now on, China is officially recognized as the 77th country that has fully functional internet, so far, 19 years, the Internet to bring people a new feeling, home, tapping the keyboard, know the world. China's tens of millions of small and medium-sized Enterprises then the information of the spring breeze, began its own internet marketing journey.

And for the Internet technology unfamiliar, can not really enjoy the network to bring the dividend, is the enterprise short board, so, business-to-business Web site emerged.

Business-to-business sites are divided into integrated business-to-business sites and subdivision of business-to-business sites, in these two routes, have been successful, today, there are still many entrepreneurs in the planning to build business-to-business websites, the business to do the Internet, the achievement of their own in the industry's dominant position. Today, the small series on the operation of the integrated operation of Business-to-business Web site to express their views:

A strategic vision.

Business-to-business Web site is a comprehensive project, it is impossible to overnight, the need for a long-term accumulation of the process. In today's general economic downturn in Europe and the United States, the global market slump in the trend, China as a trade-type export power, inevitable impact. The international raw material rises, the labor cost promotion, all became the enterprise development unavoidable question. In this situation, more enterprises to look at the Internet, as a cost of the corresponding Low-cost marketing channels, has made many enterprises benefit from it. And the vast expanse of western China, is bound to become an explosive growth of enterprises, and as the younger generation on stage, gradually control the enterprise, they will have a deeper understanding of the Internet, will be most of the energy of enterprise marketing into the network marketing, and at this time began to operate the Business-to-business Web site, optimistic estimates, Will be in five years or so time to win the spring. Running a business-to-business Web site is like running a group of companies, which requires a strategic vision rather than the immediate gains and losses.

Second, the operation of the article.

1. Early operation. Equipped with a website optimization personnel, need to understand the Web site procedures and SEO technology, two network. To original and pseudo original, in this period, mainly "stable", cultivate a good impression of the site in search engines, accumulate weights and information, do not start the two-level domain name, so that the site smoothly through the new station stage. Site construction should not be too complex, the hierarchical structure as simple as possible, so that search engines more convenient to crawl the content of the site for the future good development lay the foundation.

2. Medium-term operation. Basically in six months later, at this time need to increase the intensity of the site to optimize the promotion. Depending on the development situation to increase the number of nets, increase the strength of the site update, information to a huge development. Start with marketing staff, mainly to telemarketing, for registered users to take the initiative to follow up and strive to become paid users. At the same time, equipped with customer service staff, the existing customer maintenance, enhance the cohesion of the site. During this period, we need to fine-tune the site procedures, so that users more convenient to browse the needs of information, more convenient to register as a member of the Web site, mail reminders, order reminding function needs to be improved. The increase of the weight of the website and loyal user group will make the slight website revision will not bring negative influence, but more close to the user experience, increase the weight of the website more, this time, can add two level domain name suitably.

3. Peak operation of the development. With the increasing weight of the site, user groups continue to increase, the site out of the bottleneck period of development, began to achieve profitability, and at this time, the basic technical personnel need not increase, the need to increase marketing staff and customer service personnel. At the same time, offline operations began, can be as the case for corporate users to distribute the Web weekly (of course, can also be a bimonthly or monthly), the event also began to organize the exhibition, so that more enterprises to participate in interaction, in the promotion of site visibility at the same time let the company really rely on the site to obtain profits, so that the company's attachment to the site more strong.

Of course, these all need a process, need to insist, perhaps the development of the website will not be smooth sailing, there will be some episodes, but, as long as the strategic vision and the right way to operate, will achieve the expected results. The overall operation of the Business-to-business Web site is a complex system of engineering, if he is likened to a large group of companies is not too much, the small series is only the analysis of its prospects, the operation of a rough analysis, but also need connections, funds and many other factors, in the specific development of business-to-business planning operations, Careful consideration is also required.

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