Analyze the real meaning of user's existence, guide the future website Construction and operation

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hello everyone, I am small also. Today is a busy day, this has the opportunity to stroll A5, to see the experience shared by everyone. But in today's work, I think of a problem, because of my personal reasons, not to deal with users on weekdays, today a user consulted me, asked us to provide the site does not offer venture capital, I was very silent, he also said that he is a loyal user of our website, but said that the situation does not meet. Sometimes I think, the industry people are shouting "improve user stickiness" and a variety of slogans, but we have not recognized the user for our site the true meaning of the user is more, the development of the site will be smooth? I don't think so, because the user's existence also has its own purpose, We are mutually beneficial, and it is not on the surface of our parents.

User viscosity = user loyalty?

Many peers are users of the viscosity as a user loyalty, in fact, this view is not comprehensive, because before I also said that the existence of users also have their own purposes, they come to our website must have a certain reason, most of the situation is our website to meet their needs, But as long as there are competitors or websites that are better than us, these users will easily leave us, so the webmaster in see the site bounce rate is low, access time and depth is ideal, do not be overly happy, because again high user viscosity is not user loyalty!

So stationmaster faces "high user viscosity" time, also do not stop website user experience construction and function construction, after all, life-long learning, we can do is as far as possible perfect oneself, then satisfies the user's demand.

What is the real meaning of the user to the website?

To tell the truth, the user to a large extent to promote the development of the site, such as a friend of mine is to do the forum, see his forum members only a few of the active, make this forum a little angry no, and then look at MOP, is simply a difference. The number of users is also related to the site's profitability, from this level, users of the real meaning of the site is nothing but commercial nature. Dealing with users is a matter of business, like the user I mentioned before is a profit-driven nature. Which website is doing well and can meet its needs to the maximum, users will be interested in which site, just like I want to see the embarrassing things or life of the fun can go to mop, if I want to see the webmaster industry articles or cutting-edge information, A5 can fully meet my needs, is this truth, Users will always choose their own favorable website, so from this point of view, we can draw the future of the site can be more and users talk about business, after all, here is the precise source of traffic, like A5 on their own website to do the promotion of others, or provide SEO diagnostic services, Users are actually our potential trading target.

The nature of the user is uncertain and fluid

Some webmaster naïve thought that the user can be sticky, so to their users to provide a variety of services, hope to be able to tie their own users, such as a local portal site, unexpectedly can give high scores of users to provide home advertising opportunities, but what about it? Their users are tied up without thinking about it, Certainly not, the user's nature is indefinite, because we obtain the information the channel is diverse, just like our stationmaster to study constructs the station experience in weekdays, besides A5, we certainly also will go to stationmaster's reason, is not said A5 does not have the good, just said we need the information diversification, So from this point of view the user is mobile, the webmaster can not locate how many users to retain, but should start to attract the number of users, simplifying the registration process, to provide publicity, encourage members to post and other methods can be used to improve the user's goodwill, increase the popularity of the site.

To please the user does not require commitment

In my opinion, the last thing in the world is to promise. It's like saying, "Conscience medicine," the corrective medicine, in the end is not the use of industrial alum pits us A, the same truth, the quality of the site does not depend on the webmaster commitment, user level, but we do our own website mentality, if you really want to be worthy of conscience, do not promise, you can also make your own website well , just like A5 never publicize how they will treat users, but there are many owners to deal here, buying and selling procedures, this is the commitment of conscience. On the side, the authentic protection on the website of the electric dealer, 7 days return is the promotion means of the merchant, as long as the user is rational enough, will not believe these words. So what is the purpose behind the web's commitment? I think about it, is nothing more than to increase their own product and the user's psychological match, so this gives us the time to run a site to wake up, do the site when we do not have to make too many commitments, as long as a good point on the line, that is not to let the user's expectations frustrated Do this, in fact, can guarantee the long-term development of the site, but make too many commitments, will allow users to enlarge the site for a moment of error, resulting in the maximization of loss, after all, the human needs are endless.

Do the website to touches after all, for the user also want to avoid "to do the best"

Everyone is talking about how important innovation is to a website, how important, in fact, we all understand this truth, but as a personal webmaster we also have to consider the possibility of practical operation, after all, we are grassroots webmaster, many times just do their own site all, this time innovation for us is limited, After all, we're not jobs, can not rely on their own strength to save everything, so we give users the "benefits" must be touches, because the more, do the better, the user's expectations crossed, the site wants to reach the more difficult, for our personal webmaster is definitely a challenge, And when we do our best, it gives the competitor a signal that we are at our wits ' side, and that it will allow our competitors to imitate us better, and then go beyond it, just as jobs has done Apple's product development plan for the next 10 years, but not the same, the site to the user can not too much, Because they are mobile, not oriented.

We have not thought that the user is actually not what we imagine, is our simple message, in fact, they are also the composition of the Internet, and will not because of our instructions to become "obedient", but we can from their analysis to find a way to operate the site. Well, that's all for today, this article by the http://www.workyi.com job recruitment system webmaster Contributors, reprint, please indicate the link, thank you.