Analyze the reasons for the decline of the website keyword rankings

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Site keyword ranking has always been our seoer concerns, but also webmaster Friends of the required courses every day.

Site keyword ranking has been affecting the heart of the webmaster, it is always changing, and sometimes small changes, sometimes ups and downs, make you feel panic. When the rankings fall, you will be crazy, do not know what to do? Around the mind, heart everywhere. So I suggest webmaster friends, encountered this situation, must be calm, first analysis of the source of the problem, where is the problem? Thus slowly resolved, so as to learn from the mistakes. Instead of being impatient and desperately, self-pity.

For example, my station (Shaoxing seo), I thought in the last 520 site fluctuations after the keyword ranking will slowly return to stability, did not expect to use webmaster Tools A check, do not check do not know, a check to scare a jump ah, a few words have dropped. I didn't believe my eyes at first, I thought I was mistaken, and then I gave up, really lost. Fortunately, for such a matter, I have been very "calm". But the heart is still very uncomfortable. Several words from the home page ran to sixty or seventy pages. The Cup!

Later I site the website, home or in, included also did not reduce the snapshot is still the same as the old, but the chain out of hundreds of. After my repeated research and analysis, Shaoxing SEO this station ranking will fall into this, mainly the following points.

1, search engine algorithm updates and rankings caused by large fluctuations. Last week 520 web site after the big update, the key words ranked most of the decline, change, and later, although know is Baidu's fault, ranking also slowly recovered, but for some stations or has been a certain impact.

2, the Friendship link changes. Whether the increase or decrease, or the other side of the site problems, there may be impact on their own site.

3, the website content update. For this, I think I do not enough, especially the new station, at the beginning there is no high-quality articles, there is no certain number, there is no regular update time. Not only for the site itself is not perfect, and for Baidu Spider is also the biggest disadvantage. Therefore, it is very important to ensure the update and quality of the website content regularly.

4, the website outside the chain question. We all know that "the content of the emperor, outside the chain for the king." Site In addition to content, rely on is outside the chain, so many friends regardless of the consequences, blindly hair outside the chain, thought as long as the hair on the line, what do not want. Cooked do not know, this does not bring benefits to the site, the opposite to provoke to extinction. Last saw a new station, less than one months have tens of thousands of chain, and finally was K skinflint. I don't know what to say about him. So, I also think that is not Shaoxing SEO this station, less than two months outside the chain has been 5000, is not too much outside the chain, spiders think I have cheating suspicion.

Of course, there are many reasons for the decline of the site rankings, such as: whether the server recently normal, Web site program changes or revisions, keyword changes, site dead links and so on. Each station's situation is not the same, so we should be careful analysis when encountering problems, calm treatment, not because of a small problem and a fuss, outweigh the gains.

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