Analyze the role of internal links to SEO

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From the Baidu Green Luo algorithm to the pomegranate algorithm to the Green Luo algorithm 2.0, the emphasis is the content with the outside chain quality. Stationmaster cannot like before, thought to do a lot of outside chain can improve keyword rank. Baidu is concerned about the quality of the chain rather than quantity, and then there is more and more difficult to do SEO exclamation. For the novice webmaster, high-quality outside the chain is not so easy to do, when the novice webmaster has to turn to the station to optimize, to increase the user experience is the hard truth. such as navigation page settings, keyword density adjustment, internal links and other points. The following author will talk with you about the role of internal links to SEO:

One: Increase the collection of pages

Internal links are the links between site pages. It is important to set up the internal links of the website pages. Search engine work principle is spider crawl, collect, index, rank. Spiders will follow a link to find our site, and then analyze the site page links, from an internal link to another internal link, so that the site page is fully crawled to increase the site page included.

Second: Improve the ranking of Web keywords

Internal links are equivalent to their own page to vote, the more the number of pages voted, the greater the importance of the page, improve the Web page keyword ranking. such as F6oo website, home page of the main key words entrepreneurial network is more important, in each of the pages will be made into anchor text link form to the home page, which guides the search engine to determine what is important page, each internal page to the homepage to vote, then the first keyword in the search engine has a high ranking advantage.

Third: Increase the weight transfer between pages

Outside the chain is able to transfer weight, the webmaster Exchange links, select High Weight High PR and relevance of the site to do friends chain, to improve the weight of their own site. Internal links can also be passed weight, the site home weight is higher, the internal page is weaker. Home page with the inside of the chain through the beam to each other, home weight will be passed to the site internal page, increase the weight of the page. The controllability of internal links has been fully played.

Four: Enhance the user experience

Any website is revolves around the user experience to turn, the user experience degree enhances, may increase the page browsing volume, enhances the website the flow, reduces the bounce rate, increases the conversion rate. Site Navigation section page, content page, etc., through the planning of these internal chain, you can make it easy for users to find the information they need to present valuable things in front of them. Messy inside the chain let users feel very headache, want to find is entrepreneurial project, Open is the entrepreneurial story page, the viewer will immediately turn off, increase the site's bounce rate.

Internal links for the search engine is a Web page to another page of the vote and recommendation, users can easily access the next related page. Baidu algorithm is not said to update, station optimization than outside the chain is important, "the content of the king, outside the chain for the Emperor" This theory is to be based on, the site internal optimization and external links perfect combination, not only can improve the keyword ranking, and conversion rate will increase. This article by f600 Entrepreneurial Information (Http://www.f600.cn/zixun) in the A5 starting, reproduced please specify.