Analyze the SEO of the electronic commerce leading industry of wheat bag Package

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Today, a friend asked me to help analyze his bag site, I will casually analysis under the boss of the retail E-commerce package, "The Wheat Bag", the following is purely personal opinion, like to do to see it. First from the wheat bag to start the target keyword, his title can be described in a comprehensive, careful to see the optimization of this site is definitely a master, you can put so many keywords by the amount of traffic and competition difficulty to arrange the order of a fluent and meaningful sentence. "Wheat Bag official website-Leisure fashion bag popular first stop, Taobao bag brand network business!" This title can be displayed completely in every search engine. Split out the keyword has (these keywords in Baidu in the top five of Google rankings):

Wheat Bag (Baidu index: 500+ related pages: 335,000 snapshots first page domain name level website: 1 keywords complete match: 10)

I think there are two reasons to put the wheat bag in the first place, one is that the wheat bag has become the brand of the package industry, the key word itself has a high conversion rate of traffic, good brand protection at the same time can drive sales, why not? The second is that the wheat bag itself contains the industry's top keywords "package", The wheat bag only three Chinese characters, the second Chinese character appears the top-level keyword, to the search engine the main keyword is not only the wheat bag or the bag.

Wheat Bag Official website (Baidu index: 100+ related pages: 118,000 snapshots first page domain name level website: 9 keywords complete match: 1)

This keyword is a bit strange, Baidu did not give this authentic site and still is the main keyword complete matching row first, and gave a copy of the website first, this should be the wheat bag priority to optimize the reason for this keyword. Or because of brand protection.

Wheat Bag Official website (Baidu Index: No related pages: 114,000 snapshots first page domain name level website: 8 keywords complete match: 2)

This is also similar to brand protection, because it does not appear in the title, so put in the description to make up, the three keywords related to the brand two have not achieved the best results, the protection of the brand of course, the first one, it should be said that the weight of such a high site should be able to row up, perhaps because it was only modified not how long time , the rankings need time to verify.

Bags (Baidu index: 800+ related pages: 30,600,000 snapshots first page domain name level website: 3 keywords complete match: 9)

Industry top words, the competition is very fierce, can get this ranking only rely on technical skills is not enough, more is the popularity of the site and stickiness (PV), but I think in this respect do not enough, the forum should not use other domain name, also do not use the level two domain name, should use the level two directory www.mbaobao.com/ bbs/this form to enhance the weight of the domain name and the size of the site, an excellent forum will let search engines think your site more sticky, more popular, how can search engines violate the user experience does not give you the ranking? blog is the same, after all, you are a sales of merchandise sites, not classified information ( 58 the same city with N more than two domain name) is not a portal, so resources to focus together.

Leisure Bag (Baidu index: 60+ related pages: 1,070,000 snapshots first page domain name level website: 4 keywords complete match: 7)

This keyword is relatively easy, but the MAI bag in this keyword use a skill, is the keyword split, because search engine can display the title of Chinese characters in 28 or so, can't put all the keywords are complete match, so can only according to the effect and competition degree to make adjustment, "leisure bag" The effect and the degree of competition are not "fashion bag" high, only the "leisure fashion bag" such a combination of forms.

Fashion Bag (Baidu index: 150+ related pages: 3,400,000 snapshots first page domain name level website: 7 keywords complete match: 7)

"Fashion Bag" is a highly competitive word, so the use of a complete match, but also put the title to the left position.

Popular bags (Baidu index: 70+ related pages: 1,410,000 snapshots first page domain name level website: 5 keywords complete match: 5)

Once again show the search engine Word brand bag or Word segmentation taobao bag This need not I said it, to the customer.

To sum up, think that the wheat bag need to improve the place is:

1, the description should be the title of the keyword does not have a complete match.

2, forum, blog with level two directory

3, there is the internal anchor text did not do, so classified keywords are not very good rankings (ladies bags, men's bags, etc.)

4, classified keywords should also want to master the same plan (men's bags have a lot of relevant keywords can be placed in the title)

5, the keyword to do a second navigation to enhance the ranking

6, I use the tool to check the return value of the site domain name is 404, I think it is not true

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