Analyze the subtleties of website content-Mutual exclusion

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Sometimes your site both outside the chain and internal optimization is very strong, but the ranking anyway is not going to. To this day to face the boss one time to convey the question. We focus on optimization, often forget a crucial relationship between the content of the site is mutually exclusive, the content of the site how can there be exclusion? Shouldn't we be contributing to each other? Today we use some cases to convince you.

Case study

Let's look at a website like this.

We know from the title of the website that the main business of this website is website construction, and we navigate to see "Domain name registration" "Virtual host" when you see here, I faint, this site is the site construction, I through the title is to understand the site construction price, service and so on, but I saw the "Domain name registration" " Virtual Host "Do you want me to build my own station?" Obviously we see that in this site, domain name registration and rapid build site for users to browse is exclusive, we provide users do not need to use, but also to the user's browsing has hindered, users will also think that this site is not professional. In fact, this site should be divided into two sites to do, one is about website construction, one is about domain name registration. This will be a better ranking.

And my blog Stone home SEO

We see "Free SEO video Tutorials" "Free site diagnostics" are what users desperately need. But the back of Baidu bidding and network marketing for the former is by exclusion. I am in the thermal map of Baidu, also see these two column users are very few clicks, that this two columns for users is not worth, but I have no time to remove, just give you a negative case.

Ii. advice.

We do very much like the website content to do very rich, to improve the content of users, this is popular in the early days of the internet, but with the increasing content of the Internet, like the content of a very rich portal station, platform station ranking more and more difficult to do, because now users need is the essence of content, We do not pursue all-inclusive website, but specialize and refined. When we have all the energy to focus on a keyword, our optimization will be easy.

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