Analyze the success and defect of the team model of the first team

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A long time, real name Shanhui, Nanjing, a more than 20-year-old hair-head kid, graduated from the Nanjing Audit trainees, now mainly engaged in network entrepreneurship training. He is not a super dark horse, from the end of 09 to the present (October 5, 2010) His students from 0 to 9,000-plus, this growth can not help but a raspberry, has now been the industry's top, so many do SEO training such as the husband, Tong, understand such as the predecessors are difficult to hold a candle to, What Magic did he have that could have reached this scale in such a short time? What's the difference between his partner Chen Huimin? He wants to earn some training money. His ambition goes beyond that!!! He wants to refine into a network of solitary nine swords, where, where to fight! Why did his model achieve so much success? It's one by one for you today.

The rapid growth of the trainees is unmatched by other peers, almost every month, with more than 10 students from the end of 09 to January 10 with more than 160 trainees. At that time, a lot of people may be dismissive, this hair-head boy can set off how much storm? Even many people say this may be a liar, soon will disappear, cashing go. By April, the boy's students had reached more than 4,000 people, the whole industry was shocked, not only because he has so many students, but more importantly in such a period of time how he did it? At this time no one said he was a liar, the best truth is proof, so the facts speak louder than eloquence.

Long-lasting success is his model, his model is not what other peers, on technology he did not have the teacher's high technology, it is said that he is the teacher's students. On fame He has no Tong, understand the big fame, but he adopted the model is his core competitiveness!!!

He says there are several ways to use the strategy:

One, low-cost strategy, SEO technology would have been on the network on the spread is marvellous, the industry training SEO teachers will charge high fees, some more than 4,000, some 980, more face-to-face more than 10,000 yuan, so that many people eager to learn to learn SEO technology discouraged. And a long time (Shanhui) just make up for the market vacancy, very good grasp of people's consumption mentality. The low price strategy has two advantages: 1. Lower the threshold of entry to the industry, so that more people can come to the industry to learn, to seize more consumers, after all, the majority of people who are in the network or lower income, and some more likely to have no stable income. 2. Low-price strategy very good grasp of people are afraid to be deceived psychology, now whether the network or reality, are crooks rampant, they are really pervasive. 240 dollars for most people is not a large number, can be said to be insignificant, even if cheated by a liar will not have much loss, so there are a lot of people dare to do the first crab-eating people, holding a try attitude to sign up. The results found that can really learn something, many students are original SEO technology so simple ah, is also learned how to use SEO to make money.

Two. Let strategy: Shanhui have a slogan "Students earn Big head, the manufacturer makes a small head, he earns a fraction of", this is a lot of students are willing to talk to him an important reason, he received 240 tuition fee, will give his promotion student 80 yuan, so that students will also actively to promote, so his team is growing. " But this also has a disadvantage, many students in order to promote members to make money is too exaggerated the fact that their one months to earn how much, a person unexpectedly exaggerated said that their one months can earn 300,000, oh, 240 of the tuition so you one months can earn 300,000? It's kind of unbelievable that there are people who believe it. Such students come in a look at their one months to earn so much, they feel cheated, and then began to scold The hateful liar, plus some of the peer-exaggerated rendering, there are some very negative impact. This time, Shanhui out, in order to his team's development, he proposed that the new students are not allowed to do membership promotion, must undergo a rigorous assessment to be qualified to do the promotion. This is very useful, some technical poor, by improper means of the students without membership promotion eligibility, only to curb the spread of this evil.

Third, team strategy, he organized a large team, and then to manage, so will not repeat the mistakes Taobao customers, the excellent individual assembled to form an effective team, with the development of the team he can really do on the internet, where to play. Before his team is not strong enough, about 1000 people, to talk business with a company, others are ignoring him, the result of his team rapidly developed to more than 4,000 people, let that company shocked, immediately agreed to cooperate with him. Shanhui Partner Chen Huimin also once in his new class very arrogant said, we now only talk business with large companies, and other people to find the door!!! This is the strength of the team.

Shanhui mode is relatively successful, but it is not without flaws, his model as long as in a few aspects:

First, the team management capacity is not strong, and then excellent leaders must have a group of people to help him manage, he is a person is not managed, now 10,000 people, contradictions have not intensified, wait until the number of times? Why do I say that his team management ability is not strong? First, his system of selecting managers is similar to that of many companies in the real world, See the Performance!!! He proposed that the outstanding performance can enter his elite group, can achieve the position of the product manager, but he overlooked the crucial point, the good people may be marketing, or network marketing, or e-commerce this piece is relatively strong, but how many of them are from management? Chen Huimin One's ability to manage is stronger, Can he do it alone? And managers may be relatively weak in marketing, which is one reason he can't find a real management guru. These signs can be seen from Chen Huimin and Shanhui himself, for example, when Chen Huimin lectures, he would say, you do everything is not profitable, in addition to selling this thing. But I would say that there is no other support, such as production, management, etc., what is marketing? Marketing to be very good market judgment, very good marketing ideas, but management? And marketing is a big difference.

Second, the quality of management staff is not high, why do you say so? Because in his team, the students ' cultural level, personal quality is mixed, many students may be junior high school graduation, here no look down on anyone's meaning, I just for the sake of the case, I hope we do not send a turn. If they are to lead the team, it is likely that the team will be greatly reduced combat effectiveness. "Only have heard the strong men have no weak soldiers, never heard weak will be under the powerful soldiers"

Third, the team of some people are selfish, this is a group of taboo, if members of the Huaiguitai, the team is destined to perish. After all, there are nearly 10,000 people, many people want to use these 10,000 people to operate their own projects for their own use. can use the art of the occasion to explain it, borrow a long time team to operate their own projects, I think this is not a person's idea.

Good enough to write so much, originally intended to focus on the Chen Huimin, but the time relationship, then we decomposition it, also count to leave a suspense.