Analyze the value of the site users can not only look at the moment

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Website promotion, the ultimate goal is to be able to bring a certain amount of users, and let these users bring benefits, then, the value of the site users how to assess it? How the webmaster should be in advance to their own promotional activities to the user's influence degree and attract the target customer base to bring profit. Different user preferences are different, the focus of their attention, the purpose of the purchase behavior is not the same. Some site users are long-term customers, and some only do a transaction on the left, some customers can bring huge profits to the site ...

What kind of customer can bring the revenue to the website, this is one of the topic that each stationmaster most concerns, foreign famous marketing expert Reckhei in 1990 the Customer Lifetime value (customerlife-cyclevalue, abbreviation CLV), is the website user value an effective analysis way.

At the same time, the frequency of visitors to each site varies greatly, some visitors like from fixed channels (such as Baidu Search keywords) into, and some site visitors like to enter from multi-channel, such as direct input to the Web site, or the website address collection in the Favorites and so on, treat these visitors, How can you tell what kind of visitors can bring benefits to the site?

First, we explain the concept of customer lifetime value (CLV), customer lifetime value, refers to each customer may bring the revenue to the website synthesis, contains three levels, the historical value, the present value, the latent value, to the customer value analysis, like the commodity, can also divide into the import period, the fast growth period, Maturity and decline period.

Clear user value of the site, you can do an effective analysis of the potential customer base. In the forum to promote, the use of relevant data, which forum can significantly improve the number of Web site visits, which forums can bring a large number of target customer base. With the attention of netizens, the focus of Internet users, such as blogs, the BBC, social networks, and so on, with the advent of new hotspots, netizens ' attention, especially the far-reaching impact of Weibo. Recently, a webmaster in A5 share the use of blogs and annual events to make the site traffic soared thousands of success stories, it is worth learning. Therefore, in order to improve the site clicks for the user value of the site, appropriate to the network of hot marketing cost input, so that the smallest input to obtain the highest value.

Fully estimate the value of the users of the website, and need to do an effective analysis and accumulate experience. Of course, after mastering a series of data, we can find those who affect the main factors of customer consumption, analysis of these factors, to avoid those who let the loss of customer factors, increase the benefit of users again consumption factors, increase the profitability of the site. The website promotion activity, attracts the effective customer generally is hundreds of even on 1 per thousand, therefore, lets the effective customer again produce the value, is more obvious than the sky net promotion way.

The factors that affect site users can be grouped into the following categories:

Exchange characteristics: The user's first visit to the degree of goodwill, resulting in the purchase behavior, another visit to the behavior of the site and the user relationship between the variables. The website obtains the user to be liked in addition to provide the user needs the content, but also needs a neat fluent access interface, this also elaborated "The content is the King" the essence.

Customer characteristics: The user's age, income level, and regional differences constitute different personality characteristics. It is helpful to subdivide users and take a series of measures to help users group by statistics of user groups and proper control of some psychological statistic indexes.

Product characteristics: For the sale of products on the site, the provision of product supply type, the needs of users, enough milk time is consistent.

Continuity of marketing Activities: Website promotion is a continuous process, through the continuous marketing means, to increase the number of unfamiliar users and contact frequency, at the same time, the introduction of promotional means, such as effective ways to increase the chances of the old users to buy again.

Master Customer Lifetime value analysis, not only can help webmaster understand their actions on the impact of customer behavior, at the same time, can also be targeted to analyze the effect of each of the promotional methods. Specifically for the production of value behavior of the customer system analysis, more able to launch an effective means of promotion. On the stock of gold: http://www.sisterma.com.cn/first A5, reprint please keep the author link!