Analyze your competitor's website from three aspects

Web site development path and its own resource rationing advantages, there is a strong dependence. Therefore, in the process of development, the IT portal, consciously unconsciously, according to their own characteristics of resources, the formation of some of their own advantages of the characteristics. For example, Sadie, we may have an advantage in the high-end, but in other, like other it portals, there are some advantages of their own characteristics. This is the 1th, a feature of the whole.

The 2nd feature we think is now the IT portal, mainly based on information dissemination, media characteristics, for what, because we look at the IT portal of Beijing, we can see that these portals in Beijing, are relatively strong media in Beijing, so today, media information Services, is still the mainstream business model.

Third feature, we see is the dissemination of value enhancement, into the industry mainstream, you can talk about the development of China's IT industry, the emergence of it media development, has been, as the mainstream of industrial communication, it media, has been the mainstream industry communication channels, we with the development of the Internet and just a few are talking, The rapid growth of Chinese netizens, what is the reality that we see? It portal, after several years of development, its professional positioning and rich content, and gradually become IT professional audience, access to professional information important channel, so said it portal, is entering the mainstream of industrial communication camp.

Fourth, we are facing a very large reality, it is squeezed at both ends. China's portal, from the date of birth without China's it paper media as lucky, because it paper media in the process of its development, in fact, there is a vacuum of the golden period, tending its growth, and it Web site, from the day it was born, has been a wide range of audiences, http:// Www.aliyun.com/zixun/aggregation/5742.html "> The impact of Internet information, its development space, has been a comprehensive crackdown. Second, we have to face the reality of market segmentation areas where these it sites have been subdivided into features that have a fractional effect on it portals as well. In response to such a reality, we see that the current IT portal, facing a huge challenge, the challenge is to scale and monographs, professionals and the public, the formation of their own business model features to create their own in the Internet industry value.

Analyzing competitors is an important part of business competition. The same is true for e-business practitioners. As a platform for E-commerce operations, competitors of the site, of course, also need to focus on analysis.

So how to analyze the competitor's website? Here to talk about my little experience, some tool names may not be accurate, have a problem please criticize!

One. Look at the hardware

1. Query the competitor's domain name

Through the million nets can be found. But sometimes a competitor's domain name registrant and a registered company may not be himself, but you can search for relevant keywords to look at, and may also get other clues.

2. View your opponent's servers

In general, a stand-alone server is a symbol of strength. (assuming so, not to belittle whose meaning)

To view a competitor's server, first query the server's IP address by domain name. There are a lot of tools on the Web to check out. Baidu search for "domain name corresponding IP query." Similar features for websites such as: Http://www.linkwan.com/gb/broadmeter/VisitorInfo/QureyIP.asp. Knowing the IP address of the competitor's website, you can know the corresponding server location and the number of sites on this server. Search for "Number of server site queries" on Baidu to find similar tools. If the number of sites on a server is large, it means a virtual server, whereas a stand-alone server. Some competitors have a lot of domain names, may be used to do auxiliary stations or chain station, it is possible to put on a server at the same time, through this tool, it is possible to know the competitor of these domain names. Let's say you have one. COM and A. cn domain name, perhaps the former keyword is A1, the latter keyword is A2, but everyone is familiar with only the. com Web site, for the. CN website is not aware, there may be no knowledge of competitors other business. (PS: It seems that the Web site links on the same server will be considered invalid, do not pass the weight.) ）