Analyzing competitive environment through the experience of talent net construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Local website, as the name suggests is the local consumer market for regional sites, the main representative for the local forum, local talent network, local real estate network and so on, in China, the largest webmaster group for personal webmaster, because the personal site no team, no funds, almost impossible to create a new 163, Sina and so on, and personal webmaster's way to start more for the local site! This caused the local site proliferation, competition is great, then when a new local website online, we should be careful to conduct the relevant site competition analysis, do a good job in the early planning? Because local sites, especially talent sites, can be judged to be profitable sites, If the profitability of the site can not be from the fierce competition within the scope of the breakthrough, then only "The people are all right", today, we build Changde talent Network in the early analysis process, to gradually understand the competition site analysis.

One: Understand your competitors through search engines

No doubt, the flow of talent network for the first time basically from the search engine, and in the search engine traffic in, Baidu is undoubtedly kingly, so through Baidu search related keywords "changde talent Network" We learned that the home professional Changde talent network should be three, which shows that three stations already have the basic Baidu search location, And the number of three is also acceptable, there is a certain opportunity to break through, the next is a separate analysis of three sites.

Two: Individual analysis of the advantages of each site and make a breakthrough

Baidu Natural ranked first of the Changde talent Network, we have analyzed, language for ASP, interface quite general, no attraction, PR4, has been running for 3 years, 90% of the Changde area network recruitment and job hunting have occurred in this station. Then we analyze that we have a considerable advantage over this big brother, First: Our program for asp.net, relatively safe, because one day the author use 360 security browser to browse the competition site, prompted 3 Trojans, so for the search engine is not friendly, the customer experience is very poor, imagine who will come to a virus trojan site? Second: Our art will be better than the opponents , which is at a glance, there is not much technical content; Third: Our domain name is relatively short, easy to remember, this is a great advantage, we believe that it is still able to enable job-seekers and enterprises can be easy to remember; four: PR4 said there is a certain degree of visibility, we have to do PR4 is not difficult, And we own a very high flow of Changde Regional Forum, can form a good stickiness.

Finally, we know through analysis, we want to break through, is not impossible, temporarily we will only be the first competitor, analysis first, we have a reason to start to build their own Changde talent network.

Third: The local commercial environment to the website profit guarantee

Analysis of the site, if there is no market, even if made to also only in the breeze, and then we analyzed the Changde recruitment market, in the first site, we can see the basic maintenance of 100 per month of VIP enterprise recruitment, which means that the market potential is still relatively large, in addition to these VIP, There are a number of more free recruitment information, which is certainly the next market to be developed, so we think that after the local environment analysis we have profit space.

To sum up, changde talent network www.0736zpw.com through the early stages of the detailed analysis, and finally reached the site can be online decision, I think this is a new site must go before the important process, MO into the Red Sea, looking for blue sea, or into the sea after the death is likely to die without burial!