Analyzing marketing means from "Jiangnan style" red-storm

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The recent red "Jiangnan style" has been Chong-pushed as "the world's Divine Comedy," The Face of "Jiangnan style" craze, up to the more than 70-year-old elderly, under the 3-year-old children are also difficult to hold live. Now, of course, when I write this article, my ears surround the song. Now turn around and rethink your thinking, and analyze why this song is going to be a fast red string that triggers the global style.

We put aside the song, from marketing speculation to analyze the Korean song to do.

n many times to watch "Jiangnan style" in the MV found, repeated the rap lyrics, the rhythm of cheerful music rhythm, simple, even slightly vulgar dance moves, clown-style singers.

Back, a few years ago, "NOBODY" is also regarded as the global red, beautiful young girl combination, fresh and lovely smile, coupled with the rhythm of cheerful music rhythm, simple and easy to learn the dance movements, easy to learn the lyrics, is the soul of the whole song.

Again in the previous period of time in the country heat transmission of the "most dazzling folk wind", also has the "Jiangnan style" part of the characteristics: repeated the rap lyrics, rhythm cheerful music rhythm, with the car beauty, absolutely not lost in the "Jiangnan style" or "NOBODY", but not long after the red disappeared.

I think, "Jiangnan style": Slightly with vulgar dance movements, beauty with the Clown is definitely a bright spot. From the psychological point of view, no one is more or less rebellious mentality, but because of the reality of society, everyone wearing masks, everyone will not or dare not show their rebellious mentality. Just "Jiangnan style", touched the people in the hearts of the softest place, by this song to their rebellious, true I show out. and "NOBODY" is by virtue of: beautiful young girl combination, fresh and lovely smile, simple and easy to learn dance moves all the way to fame.

Market demand to fully understand, the mastery of human nature, in order to successfully promote the product to every corner of the world.

We're going from the popular route of the song to the gradual analysis:

1: July 15 through the network issue "Jiangnan style", in this single MV at the beginning of the release, it was the park's team Officalpsy uploaded to YouTube.

2: At first, even in South Korea is not as hot as it is now, in a South Korean music rankings even not in the top three.

3: But the song was published by South Korea GOMTV in its StarCraft 2 league GSL and Gstl began to play, and then by the European and American star 2 players well-known and widely publicized.

4: The July 28 StarCraft 2 League finals after the popularity of the upsurge and was wildly spread.

5: In the next two months, the American pop star on Twitter (Twitter) on the video of the Crazy Pursuit, and netizens crazy imitation makes the park and his "Jiangnan style" soon become a household name of the United States and red songs.

We can see that the "Jiangnan style" was first by virtue of "StarCraft 2 League" to the popular, and then on YouTube Red. This is what we often say in marketing means "circumstance", "occasion".

At last we analyze the following events to Fry

"Jiangnan style" quickly launched a variety of "style" version: Obama campaign style, Army style, London style, Indian style and all kinds of game style, China's only netizens will certainly not idle, have created their own style, such as: Shanghai Yangpu style, Chow style, Taiwan Lori Twins version style, Hakka version style, Aunt style and other versions of a stream. Among the various versions, there is certainly no lack of speculation to do a variety of team operation.

"NOBODY", the classic beauty of the girls squint eyes, lovely to hand to do gun-like, is also absolutely a variety of plagiarism, to use. When the street lane corner many still tie the little girl with the horn braid, with finger gun, aim at you.

Our "Most dazzling folk wind", the singer moved around, the economic company made a big, nothing can be left to us to do with memories. will soon be forgotten by the world.

Summary: Korean song red, not unreasonable, is fully understand the market, analysis, and timely occasion, and do a good job of continuous and long-term follow-up marketing. We do SEO optimization, marketing, fried do need to be so: target positioning to clear, plus appropriate occasion, publicity, and subsequent speculation. Do not have to do without any content of speculation, must do a long-term operation, otherwise the effect of speculation will soon be huge market forgotten.

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