Analyzing the importance of SEO and user experience

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For SEO and user experience, many owners have their own different views, who is more important, this I am not good to say. Make a comparison! A healthy and normal person, you say is the eye important or the ear important? Hard to say, so I can only give you analysis of their respective importance! Many of the content of SEO is inseparable from the user experience, many people do not understand SEO, but his station but the flow of huge, these people the secret of success is seriously do station, SEO requirements often update is to allow users to better and faster access to new information, and search engine spiders see you often update will often visit.

In doing SEO when the chain and outside the construction of the chain to natural, these are for the user experience to consider, only pay attention to the user experience, SEO problem has been solved, fundamentally SEO is to allow visitors a better user experience, users like the site, search engines will like this site, So the search engine will allow users to experience a good station ranking by the front, only to emphasize the user experience, webmaster and web Designer's motivation is not enough. In other words, with the webmaster, the site should improve the user experience, the webmaster verbally acknowledged should be so, but put into practice, but no impetus to do a good job, he can not see the real benefits. But when told webmaster and web designers, it as an SEO to do, the real advantage is to bring a large number of traffic and orders, this impetus is big. Even if the web designer does not have the impetus, the boss will also force him to do SEO, many do not know what the site is SEO, but certainly know the user experience, in their design site tones and so on a series of sensory things are based on user experience to do, But most of the site's user experience still needs a lot of improvement, for example, there is no customer service system, this is a lot of stations, so sometimes should emphasize the user experience at the same time emphasize the SEO, even if your SEO do a good job, ranking up, traffic came up, entered the website want to cooperate with you even contact way can not find, Then this station to the user loses the significance, also loses the value, therefore if does not have the user experience SEO also no longer important.

How do you judge your site's user experience? The most objective standard is statistical tool data analysis, the site has a better ranking after looking at independent IP,PV, stay time, bounce rate, conversion rate and so on. Under normal circumstances, the PV high, stay time long, jump out rate is low, conversion rate is high, explain website user experience is better. But there are also special circumstances, such as the length of stay is also likely to be too complex site, visitors will take a long time to find what they need. In short, do not only think of the site rankings, the most important or the user's feelings, the user experience is rooted in this.

Next talk about the relationship between SEO and user experience? In small Shenyang words: "The most painful thing in life is that people die of money did not spend, life is the most painful thing is that people live money spent." And we stationmaster the most painful thing is the website has the rank but does not have the flow, the most painful thing is has the flow but does not have the conversion rate. In order to site rankings and give up the user experience, for the site rankings we forget the optimization of the real purpose. This kind of trifles behavior will make oneself painful and embarrassed after all, the user experience is the goal that we really pursue! How do I consider the user experience? Do you think of yourself as a tourist browsing your site to see if your site has a simple navigation module that allows viewers to travel freely around the site? As a viewer can be in the shortest possible time to contact the most important things?

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