Analyzing the operating profit model of various sites in the late period from the economic crisis spreading

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

We had a lot of bad things in 2008, early on, Ma Yun put forward the "winter theory" at that time believed that many people will think is a joke, and because the horse boss long-term and small and medium-sized enterprises have already known in advance of the outbreak of the global financial crisis, now no one will think his words is a joke. The winter of 2008 is doomed to be sad, everyone from the internet to know that the current economic crisis has affected all aspects, even in our webmaster-related internet as the new century, the forefront of the most avantgarde areas are also unavoidably affected, A large number of large and medium-sized Web sites have run a crisis and temporarily stopped the original hurried footsteps, especially for the video, foreign trade and other early hot wind investment site hit the biggest, due to the problem of money turnover a lot of video class sites have to lay off for the winter, there are more foreign trade business sites are also facing the danger of closure, It can be said that 2008 years of winter is certainly the coldest of all these years. So as we these small and medium web site in such a bad environment to continue operation, the discovery of profit point has become the most urgent to solve the most important.

First of all, we will analyze the current domestic various types of site in the late trend, enumerating the current long maturity of the type of site is not difficult to find, the profit model is more clearly listed under the main audio and video sites, portal class sites, real estate sites, online shopping sites, consumer sites, online games class sites, community class sites, Recruitment class site, download class site, picture class site 10 types. Here we will briefly analyze the following 10 types of sites:

1. AV Entertainment Category: From this economic crisis to see no doubt the most of the film and video sites, and with the copyright Bureau involved in the movie, music, video, download and other aspects of the site will be more and more difficulties. Personally think that such a site can be considered to reduce expenditure, reduce the cost of related servers, because such a site on the bandwidth and server requirements too high expenditure, only to solve the biggest spending problems to save more money for a smooth winter, but also should encourage the introduction of original products, After all, only the original things are attractive, but also completely without copyright disputes products.

2. Portal Class site: Due to the large number of channels, the team cost is high, because it is mainly based on information although the crisis will not be affected but due to the overall internet downturn will have a small impact, if the period of bad operation, It is recommended to consider cutting down or reducing the current number of visits to the channel to reduce the cost of the channel, focusing on the current operation of the relevant channel, grasp the small, to make a few fist channels to do the whole side is the best policy, In addition, vertical site can also be appropriate to reduce the number of activities under the line although the site is to rely on the activities of the popularity of the activity, but each activity or to spend a lot of money than the offline activities are put on the site to operate, greatly reduce the expenditure of offline activities, can also better winter.

3. Real Estate site: Can be said to be a big blow to the site, because the overall real estate industry suffered from the impact of load-bearing, many developers in the traditional media and network media advertising efforts will be reduced, resulting in many real estate sites should have received a full year of advertising plans are affected by a certain extent, So this time for many real estate sites is undoubtedly a major test, but with the country's corresponding preferential policies of the introduction of home purchase should not be weakened too much, at this time the inexpensive property will become the first choice for many people, and the price of the property is not sure to get too much of the favor, So the site of the real estate should focus on this type of property above, contact the developers of these properties on the Internet greatly let promotions, organize users buy this kind of property, to regain the recognition of small and medium-sized property developers through sales led to the resumption of advertising campaign. And because of the economic crisis, more people don't have much money to buy a house, and rental, and rental will be their only way to solve the current difficulties, real estate sites can increase the construction of such channels, reduce the transfer of the original report of large-scale property team members, save unnecessary related expenses to avoid the current difficulties.

4. The net buys a kind of site: This kind of site with its low cost, a full range of products, efficient sales of the crisis is the smallest of a class of sites, to Taobao, ebay-led online shopping site in this crisis in the statistics of the performance does not fall, the trend is up, so you have to admire Ma boss's keen forward-looking, Alibaba affected but Taobao more powerful, because of the economic crisis so that more white-collar more accustomed to choose the online low-priced goods and no longer obsessed with the large shopping malls of the high supplies, naturally let the online mall has a higher sales, So currently running this site friends may wish to increase investment in more promotional activities to take advantage of this opportunity to enhance the site's earnings.

5. Consumer sites: This kind of site has gradually become the new favorite of the Internet, after all, the people to eat for Skynet name more or need to consume the basic necessities of food and shelter can be as much as the fence, the public comments network, I love discount Web sites such as the successful rise of more consumer sites such as springing up, But the crisis has also had a certain impact on such sites, whether it is offline group buying, catering, hotels will be depressed by the economic crisis many. The current consumer site should also strengthen the online publicity model, reduce the number of large-scale activities under the Organization line, after all, many businesses because of the tight money are no time to participate in the offline business activities, online activities, especially coupons, discount coupons, discount cards are believed to be in this winter by more netizens love, After all, in this period cheap is the hard truth, netizens hope that through the consumption of the site activities to reduce consumption expenditure, the past wasteful consumption habits estimated that there will be a certain amount of change.

6. Online Games class site: mentioned online games class site will have to mention the current unusually hot web game, to the Three Kingdoms, blood three-headed web game is undoubtedly the biggest highlight of the game market this year, and the registration of the Web game has become a lot of domestic sites of the new profit model, including sing, The two major mainstream communities have launched a new community profit model integrating web games, becoming the biggest hot spot of the annual Internet profit model. At the same time, a variety of online game is not the extent of the impact of the economic crisis, the site revenue continues to rise, it seems this game site can survive, so also in the operation of the network of Friends can consider additional investment oh, especially years ago a good fire,

7. Community-type site hehe. Just mentioned the Community class site now also began to introduce game profit model, then we must talk about community-type site, with the network communication needs of Internet users to improve the traditional network communication tools have been unable to meet the needs of most netizens, so the community has become the most sentimentally attached to the Exchange site, Whether the forum or blog or SNS have become interactive platform for netizens, because the operating costs themselves relatively low, so the economic crisis on the community-type site is not affected, and the long-term problems of community-type site profit model is the most need to solve, but from the current model of the introduction of the game to see, Only increase the vast number of community-type site entertainment to attract the participation of netizens to enhance the popularity of advertising to be able to survive, in short, community-type site development has a long way to explore. And for those who have been the rise of the community sites are no exception to the beginning of the transformation of the portal class or consumer sites, after all, only in this way to better attract the investment of businesses in order to obtain greater profits.

8. Recruitment site: It is known that this kind of site is obviously not the day, now the company to recruit less people more, leading to more online job fairs appear in the recruitment of scarce job seekers in the field full of special scenes, recruitment site is undoubtedly the economic crisis has a wide range of a kind of site, Because the economic level of SMEs directly related to their demand for talent, the current small and medium-sized enterprises are generally suffering from the financial crisis will inevitably lead to the need for further compression of personnel costs, resulting in more staff to be discharged after the recruitment of the market, resulting in the talent market overcrowding scene, from the current situation, Recruitment site should be appropriate to reduce the online job fairs, reduce the relevant investment in this area, focus on the relatively reduced cost of online job search services, but also to "how to help SMEs through the economic crisis" as the topic of various organizations training and exchange activities to help SMEs through this difficult, To gain more trust in small and medium-sized enterprises, after the crisis to create brilliant.

9. The crisis of downloading class sites mainly comes from the overall downturn of internet-related industries, and the software, source download station is the largest source of revenue is the network advertising, and this type of Web site advertisers are the largest source of IDC operators, and IDC is undoubtedly due to a number of web sites and foreign trade enterprises suffered huge losses, Recently, including Shanghai, Beijing and many other IDC has been closed down or changed hands are warning the IDC industry is suffering from huge suffering, IDC industry facing shuffle, only those strong, technical excellence IDC company can remain invincible, and more small and medium-sized IDC service providers will be eliminated, Can now put this kind of site is small and medium-sized IDC service providers, which greatly affected the current download class site advertising revenue plan. From the current view of the download site only no longer to the IDC industry advertising as the only source, more than the introduction of advertising alliances, online advertising and other aspects of the advertising source customers can not be a huge loss, while the download class site to provide users with a sharing platform, After all, only the original sharing software has no copyright disputes, can be permanently recommended publicity.

10. Picture class site: This kind of site in this crisis will not have a significant impact, because the type of site for the survival of the Advertising Alliance and SMS code, these are not in the economic crisis, but due to the current state of the network supervision of the strength of the increase, This kind of site should be a formal picture mainly do not want to rely on illegal unhealthy pictures for profit, otherwise the consequences will be disastrous, advertising alliances may also be closed the account will have greater losses.

Categorized to talk about so much is also regarded as a humble see, hope to be able to the above still engaged in some of the above or a number of types of site webmaster to help, personal sense of the site through the current economic crisis is mainly to save personnel expenditure, server bandwidth and other related basic environment input, reduce the input of offline activities, Strengthen the development of various activities on the line, the introduction of a variety of promotional activities with the business to be popular with netizens, access to business recognition and trust, increase the intensity of advertising. At the same time, various types of site operators can also take advantage of this opportunity to strengthen their own web site team building training work, to practice their own internal strength, to expand the new operating ideas, thinking of the development of the later lay the foundation. Anyway, I believe that the Chinese Internet winter will pass, we webmaster tomorrow will be more brilliant, there will be more successful web site to obtain a larger scale of profits to prove their value.

Author: Lao K blog Http://www.guanpeng.net