Analyzing the operation Problem of e-commerce website from Jiuxian Online line

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Since the adjustment of Shanxi industrial structure, a large number of coal bosses have turned to other industries, recently a news: "Coal boss" investment 1 billion "Jiuxian net" on the line impressively printed into the eye. In the already saturated e-commerce liquor market, 1 investment 1 billion level of liquor consumer website entry, soon caused a sensation. Through the media coverage of some information, we understand that the Jiuxian network by a strong coal boss accumulated 1 billion invested in the founder. "In recent years, Shanxi merchants have set off the climax of transition," experts said, from the original coal and other resources and energy industries to the Internet, new energy, liquor, health care products and other industries transformation. In all the transition industries, the most favored by Shanxi businessmen is the internet and liquor industry. Shanxi Merchants Large Investment Jiuxian network, not only for consumers to provide a new and convenient channel and choice of wine, but also to the traditional liquor sales channels and the entire wine industry chain impact.

Backed by strong funds, jiuxian nets hope that through the "fight against the bargain" set off the wine industry "revolution." Jiuxian Network Marketing Director Li Shukei said that the current market of fake wine, high prices, the major small and medium-sized cities of the Nanyan liquor stores 90% are sold fake wine. "Because the general Nanyan liquor stores are in good location, operating cost is higher, and real wine profit less than 10%, if selling real wine is difficult to profit." "For" a bottle of ex-factory price of 490 yuan, 53 degrees flying Maotai, after several heavy circulation channels, terminal prices reached 1098 yuan "the status quo, Ye Xiaoli revealed that the Jiuxian network has been with the domestic top 30 liquor companies to reach an agreement to E-commerce way, to dispense with the traditional liquor sales of many links, To meet consumer demand for real and affordable wines. In addition, Jiuxian network agent a variety of foreign wine, the formation of imported high-grade wine, red wine, domestic high-grade liquor, wine, Huadiao liquor and other high-grade consumer goods, such as the comprehensive purchase and sale platform. "Our goal is to cut the price of wine by 30% to 50% in the coming period," he said. ”

Liquor Price is not high, in fact, is not the winery out of the problem, the biggest problem comes from the circulation channels, is the channel agents, marketing layer bidding and speculation, leading to wine prices soared. This is why many large business Web sites put most of the investment from risk organizations on the laying of logistics channels! The logistics construction of the company is divided into two parts, one is warehousing and logistics, the other is the express business after the goods are out of the storehouse. At present, most of the company's investment in warehousing logistics, excellent Amazon and Jingdong mall not only built a warehousing logistics, there are some express business. And obviously the logistics system of Jiuxian Network has just started. According to the plan, Jiuxian Net wants to build 500 outlets in the next three years, covering all the big and medium-sized cities in the country, 5 years later strive to reach 10 billion yuan of sales. Planning is beautiful, in the actual operation process will encounter a variety of problems, in fact, the wine industry is not new to the business, in Jiuxian online, alcohol online, wine online, wine Network has a certain industry visibility, Jiuxian Network to achieve success, must face the following major problems:

1. Own products and website production operations. Product quality and product price is the basis for the successful operation of the website, Jiuxian Network CEO Leaf General, the wine market in China, the emergence of fake wine overflow, liquor prices of high phenomenon, most of the traditional liquor marketing channels long-standing related. Manufacturers, agents, distributors set up the traditional liquor marketing channels, in recent years, there has been a commercial chain obstruction phenomenon, some large agents through the backlog of products deliberately drive up prices, coupled with some manufacturers fear of damage to the brand image and the false wine of laissez-faire, leading to market chaos. It is based on this market situation, Jiuxian network to E-commerce way, saving the traditional liquor sales of many links, so that the winery and consumers direct dialogue, completely cut off the market channels of counterfeit liquor circulation.

I landed Jiuxian network learned that most of the site is sold in China hundred years famous wine---fen. Fen in the origin of Fenyang I have friends, Fen often have the opportunity to taste, product quality is no doubt, or will not be awarded in the Expo. However, let us put aside the product itself, to talk about the production and optimization of the site itself, this point I have to criticize Jiuxian network operators, to now Baidu input Jiuxian net three words incredibly in the home page can not find Jiuxian Web site, and Jiuxian network This three word itself competition is not intense, to yesterday I impressively see the Jiuxian net Baidu promotion link, An investment of hundreds of millions of users of the website to rely on Baidu bidding ranking system can be ranked on the home page, which in itself is a kind of irony! Good horse also need to match good saddle, in this hope Jiuxian network operators Good operation of the website, website quality and product quality synchronization, so that the first step!

2. Many competitors, the speed of the development of the business Web site is clearly more than the speed of growth, jiuxian nets to get a piece of the soup is not easy! And do not talk about tobacco and alcohol online, wine online, wine network has been operating for a long time and occupy a certain market share of the old website, the light of a Taobao has let Jiuxian network forward blocked. Whether from brand or scale or user experience, Jiuxian NET is very difficult compared with Taobao, even if Taobao on the tobacco and alcohol such a category of product sales is also very amazing. Jiuxian the largest advantage of the network is a unique source of advantage, relying on the origin of wine, we have reason to believe that from the Jiuxian network to buy genuine authentic.

Sharing is also a unique business model of Jiuxian network, Jiuxian network through with China's top network marketing consulting company, has a membership of nearly 1 million, and registered members are multiplying at 20% speed.

Jiuxian network will be in the national level above the city to recruit franchisees, sharing the Internet to the partners to bring the wealth of the feast. First as a franchisee, you only need to invest 98,000 of dollars can be packaged Super Low-cost agent Wuliangye, Luzhou and other 5-10 national well-known liquor brands and pure France, Italy and other new and Old World Series of wine. In addition, Jiuxian network will be the reverse purchase agent of their own brands, using a strong network advantage and millions of member resources, the franchisee's products quickly to the country. More importantly, the Jiuxian network is actively planning the listing of capital markets, the success of the listing, will be a high premium repurchase part of the franchisee holding shares, the capital operation of the common sense of the people should know, this last point may mean the overnight wealth.

3. Logistics! This is one of the biggest headaches in the industry, and it's a problem that must be addressed.

E-commerce = online information transfer + online transactions + Online settlement + Logistics distribution = mouse + wheel. The whole operation process of e-commerce is the flow of information flow, business flow, capital flow and logistics, and its advantages are embodied in the full sharing and efficiency of the mode of operation. Commercial transactions through the Internet, after all, is a "virtual" economic process, the final allocation of resources need to be realized through the transfer of commodity entities. Only through the logistics distribution, the goods or services really transferred to the hands of consumers, business activities can be concluded, logistics is in fact the business flow of the successor and the attitude of the service to appear, and logistics distribution efficiency has become a customer evaluation of e-commerce satisfaction of the important indicators.

Jiuxian Network will be the traditional liquor sales channels and the entire wine industry chain impact, and more importantly, it provides consumers with a new and convenient channel and choice of wine purchase. Through the channel Revolution, Jiuxian network completed the promotion and integration of the marketing model, but this is only the first step. The ultimate goal of the Jiuxian network is not only to make the scale advantage of the Jiuxian network, at the same time also to maximize the average consumer to the real wine, affordable wine consumption demands, through a one-stop purchase, door-to-door way to make the consumer banquet wine, daily demand for wine to be met, and ensure the true quality of products and low prices.

Finally Ding hope that the Jiuxian network better, become the domestic wine industry, the real leader!