Analyzing the ten advantages and disadvantages of network marketing in detail

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Now the enterprise chooses the network marketing case is more and more, the network marketing includes the SEO, the auction rank, the forum post, the soft article promotion, the blog promotion, the mail marketing, the microblogging marketing, the video promotion, the picture promotion, the word of mouth marketing and so on Ten kinds

I. SEO

Know that the word SEO may not know, network marketing, including SEO, network Marketing is a comprehensive category, and SEO is the branch of network marketing.

Advantages: SEO advantage is to rely on the site for the media, release information, keyword optimization to get search engine rankings. Bring traffic to the website, bring the browsing volume.

Disadvantages: Perhaps some of the more hot keywords can not be ranked by SEO, short-term difficult to see the effect.

Two. Bidding ranking

Through the purchase of Baidu, Sina, NetEase, Tianya forum, such as large portal advertising site to get the traffic.

Advantages: In the short term will be able to get a good ranking, for some large enterprises, early to do network promotion is necessary!

Disadvantages: Expensive, small and medium-sized enterprises can not afford high advertising costs

Three. Forum post

Tianya Forum, economic Talk, Sina Economic Forum and other large and medium sized forums to promote enterprise products.

Advantages: A wide range, has a very good network publicity, if you can through with Sina, NetEase, Sohu and other major forum moderators to cooperate, let them put the website article top add refined, more conducive to the improvement of website visibility, enhance the trust!

Drawbacks: Large-scale enterprise wide net, the quality of the posting on the site is certainly not high, and the deletion rate is very high, resulting in a lot of Web site posted posts, do not see the effect. And the post survival rate is very low!

Four. Soft text promotion

Soft text promotion is the network editor for the Web site product style, category, advantages such as writing for the forum published articles, these articles include forum posts, blog articles, stick articles, and so on, these three types of articles are to be different requirements to write suitable for the site to promote the article, the request is relatively high!

Advantages: The type of article covers a wide range of readability, the keyword optimization rankings have advantages! is the main force of website promotion!

Disadvantages: Many categories of articles, writing difficult, demanding high level of editing, but also need a large number of original, so the quality of the article can not keep up with the drawbacks, resulting in readability is not strong! The solution asks the professional editorial staff to write the high quality article!

Five. Blog Promotion

Blog promotion, including Sina Blog, NetEase blog, Sohu blog, Tianya blog and other large blog media

Advantages: Blog account more use, an account can be implemented in large categories of general, not only can post blog articles, but also can post, pass photos, video, write microblogging, and interaction with netizens, is the network marketing in the big backstage! And the weight is high! can give the main station friendship links, improve the weight of the site!

Disadvantages: Not full use of the advantages of blogging, and sometimes in order to avoid the blog weight too high, leading to the main station with the key words.

Six. Mail Marketing

E-mail marketing this way through the network machine, large-scale release of enterprise website product mail information, to promote.

Advantages: Improve the site traffic has miraculous

Disadvantages: Conversion rate, jump rate is very high, low conversion rate

Seven. Weibo marketing

Weibo marketing is a way to rely on fans to promote the network

Advantages: Wide range of communication, if there is forwarding, causing resonance, can play a good role in the dissemination.

Disadvantages: products are difficult to amenable, netizens like the new funny things or funny video, the general product is difficult to have vivid. Not easily transmitted by forwarding!

Eight. Video promotion

Video promotion needs a lot of input and planning, need professional personnel to make video.

Advantages: High vividness, fast propagation

Disadvantages: The material is difficult to find

Nine. Picture promotion

Create images to add Web site URLs to attract user vision

Advantage: The image is more easily remembered, the ornamental teaching article is stronger, with the article combination effect will be better

Disadvantages: In a lot of places can not join the anchor link, can not be clicked through the picture

10. Word-of-mouth Marketing

To make an advantageous speech in favor of enterprise products by releasing comments on the Internet

Advantages: Can be large-scale for the network of the Navy, to respond to speech, guide the Internet Business speech, establish a good image of enterprises

Disadvantages: Difficult to find the topic of true resonance!

Author: Zhang Shouzhi This article address: http://www.zszseo.com more wonderful blog to do in Zhang Shouzhi SEO blog, welcome to discuss and exchange with you friends.