Anatomy Enterprise Network Marketing to improve user conversion rate

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Anatomy Network Marketing:

Network Marketing, a means of marketing, but it is a traditional marketing means unparalleled special advantages, more and more favored by the majority of enterprises. They learn and practice, make full use of the Internet "virtual host", Trade BBS, mailing lists, search engines and other basic functions, rapid release of enterprise product information, mining more customers, online marketing.

How do they do that?

1, the establishment of enterprise website

To build their own web site to achieve in the Internet to the global promotion of enterprise products. Enterprise's website is the enterprise's portal, it provides an information operation platform for the enterprise business operation, the enterprise takes this platform as the center to form a chain-supply chain, then realizes its marketing goal. Regardless of the purpose of enterprise website construction, with the in-depth application of e-commerce, reasonable arrangement of the content of the website is of paramount importance to the enterprise.

2. Make full use of international trade BBS

There are many websites specializing in international trade on the Internet, and there are professional websites in some industries. Most of these websites have bulletin boards, through which everyone can publish all kinds of trade information of their own businesses. Many of these sites can be free friend cloth information, but timeliness. They use these free websites to keep their product information on the go.

3. Make full use of search engine

Search engine is the Internet to find information quickly a tool, as long as the input of the products you are interested in the keyword, you can find a lot of relevant information, such as the world around the product manufacturers, distributors, middlemen, trading information and even technical information, so as to excavate useful business information, Potential customers who are likely to use the company's products can be found. For example, search engine optimization (SEO) or SEM.

4. Make full use of e-mail list (e-mail)

How to improve user conversion rate:

When the site is built, it's not propaganda, it's just a vase, spent a lot of money and time to do the publicity, the flow has, but to the last to see the site's revenue and the Web site advertising is not directly proportional to, and sometimes loss, then began to doubt the network, from the Web site planning or network marketing generated a conflict of mind. This is a very bad phenomenon for the enterprise! is also our network Marketing Personnel's failure!

Here is a brief introduction to the enterprise user conversion rate of several suggestions:

1, integrity documents in the site's most direct position on the third party certification, that is, let others in the first sense of trust in our site. such as business license, Government departments issued awards, certification and so on. There are outstanding cases of success, and to highlight the case of the other side of the great benefits.

2, if it is a sales-oriented website, then the full online payment function is essential. Alipay, the Internet banking and other users to provide convenient service starting point. You can't because the user has decided to buy your site's products, but because of online payment for the reasons that can not be achieved.

3. Convenient and quick online consulting service. Users may encounter a number of problems while browsing your site, so it is necessary to have a very intuitive and easy to find online consultation.

4. Distinguish user. Through detailed market analysis to identify the type of users, and then on the site to make different user groups of the portal, analysis of different users of their status, psychology, characteristics and so on, respectively, to make the corresponding guided articles or pages.

5, the most direct interpretation of their own site, tell users what I am the site, is what to do, what is the advantage.

6, the enterprise adds the blog, may let the user obtain the business information or the record own life, thus has a kind of home feeling! Effect Test.

7, clear and detailed product categories, specific prices, contact information, and so on, the user's convenience is the most important!

8, the old customer evaluation of the product, you can refer to the evaluation system Taobao! Improve the user's trust!

9, as a user, to see if they are satisfied with the site? How cleverly designed to make a hesitant customer ultimately decide to buy on your website.

10, Problem FAQ Set can reduce communication costs, increase trust!

11, art. The registration page, the payment method is concise, the long tail keyword utilization and so on! Consider from the user experience.

12, interactive and user experience! Reference to the mature foreign web site model, interactive and user experience can be implemented in too many ways, not specific. But the effect may be beyond your prediction!