Anchor text in the station is not just for the keyword ranking

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Often pay attention to other people's SEO or Network Marketing blog, it is not difficult to find that they each article has done a lot of anchor text links, so many webmaster is some inexplicable, an article to do so many links, can let the article included? or do they do so much anchor text for what purpose?

Many webmaster friends think that their own an article to do a keyword anchor text, is used to promote the ranking of keywords, every post an article, are staring at those who want to rank the keyword, the idea of trying to add an anchor text link, if you do not appear to want the keyword appears, do not do anchor text link; In fact, the anchor text station is not only for the ranking of keywords, but also to promote the content of the article and the weight of the entire site, and so on, the following to say that the anchor text in addition to the site can enhance the weight of keywords, but also what the benefits.

One: Guided browsing, enhance the user experience

As you can see from other people's blogs, each of their articles are crafted by themselves, whether they are original or false original, but at least you can see that they spent a lot of energy, because in the presence of other people wondering or need to know where to do a keyword anchor text, To guide users to read and understand this knowledge. Now the search engine more and more attention to user experience this piece, a Web site if the PV volume is very large, indicating that the more you this site to receive the user's favor; For an article clean, when there is a need to explain the place, did not give an anchor text link, the search engine may think you this article is copied from other people over there, Even original.

Second: To guide spiders crawl, improve the rate of article collection

The collection of articles more and more received the attention of webmaster friends. Because with the search engine algorithm changes, the left hand copy right paste article, are difficult to be indexed by the search engine, Google is OK, Baidu now for those internet repetition rate too high article, even if the impulse included you, will soon be removed. When a site collects a lot of articles, contains tens of thousands of articles, can only be said to be short-lived, these articles for the site is not helpful, and even after a large number of deleted, and for some deep-seated directory, not conducive to search engine spiders crawl, so many articles will not be included, if there is a reasonable chain, Guide spiders to crawl deeper articles, to a large extent, can solve that difficult to include articles, reasonable anchor text link point, can guide the spider crawling, so as to promote the collection rate of the article.

Third, enhance the weight of the whole station

With a reasonable internal chain, the entire site is like a net, the weight is reasonable distribution. Not like some of the site has a large column weight, and some columns are not even included. The whole website weight promotion, can drive more long tail keyword rank, thus lets the website traffic has a big promotion.

For the keyword anchor text, do not for the sake of convenience, Jerry, an article if not enough attention, search engines do not need to give you too much weight; when someone else has done 7, 8 anchor text links, do not think this article too contrived, not conducive to the collection of search engines, In fact, as long as the reasonable occurrence of the keyword anchor text link, not only conducive to user experience and contribute to the overall weight of the site promotion.

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