Anchor text link and picture link understanding and correct use

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In doing SEO technology, the construction of the chain is one of the site optimization work. Then the outer chain is linked to the object: the object that is generally connected is the picture and anchor text. is to use the picture link, or with anchor text link, also became stationmaster the question that discusses. Today we are going to talk about this personal view.

Anchor text link and SEO technology

1 What is anchor text? The linked object is text (key words), a group of selected good keywords to point to another page of the link, regardless of the site outside, or outside the site, as long as the link object is text, can be called anchor text link. With anchor text to do the connection object, you can accurately describe the content of the page, so that spiders can crawl this anchor text link, quickly locate the page is what content. Through the anchor text link to the site rankings have influence, usually in the outside chain, we will choose the right keyword (anchor text) to do the link, so that keywords will also get a better ranking, while the anchor text will be on the page to enhance the relevance of the role, which is also a good evaluation of the page. For example: SEO technology This is an article anchor text link, point to the page is definitely related to SEO technology, and SEO technology this keyword is also the page is certainly related to the SEO technology content, so. Whether it is to the page, or the page, all the search engine to remind, so that spiders quickly understand what the page is related to the content.

2 Usually when we do the anchor text link, we need to add a style to the anchor text, why do we do it? Anchor text search engines may be very well known, but browsers are sometimes not necessarily aware of them. To know a link anchor text if no clicks, spiders how to care about, so the SEO technicians will add a style to supplement this deficiency, so good to attract users eyeball, the search engine to emphasize the importance of content pages.

Picture Link and SEO technology

1 Use the picture to do the link, usually to the user's eyeball is attractive, an attractive picture often can bring a lot of traffic to the website. If you are using corporate logo pictures to do linked objects, the enterprise is also a good publicity. This also achieves the SEO optimization technology goal? Not also, although the picture has certain attraction to the user, but to the search engine is not so. Search engine itself can not identify the picture, but SEO staff through the HTML image tag to add an Alt attribute to explain, tell the spider this picture is pointing to what content. This also complements the shortcomings of the picture link. Personally think that no matter with the anchor text or pictures, have their own strengths and weaknesses, not that is absolutely good. If it is to build a corporate brand, corporate awareness of the use of picture links better. If it is to do keyword ranking, then use anchor text is better. In doing SEO optimization technology, as to choose which to do linked objects, depends on the situation. Of course there are many kinds of linked objects, today we only discuss anchor text and pictures.

Summary: The individual believes that no matter with the anchor text or pictures, have their own strengths and weaknesses, no that is absolutely good. If it is to build a corporate brand, corporate awareness of the use of picture links better. If it is to do keyword ranking, then use anchor text is better. In doing SEO optimization technology, as to choose which to do linked objects, depends on the situation. Of course there are many kinds of linked objects, today we only discuss anchor text and pictures.