Anchor text link keyword rank drop culprit

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Anchor text link keyword ranking drop the first big killer, why so say, this words also have to start from my website, I have been engaged in website optimization work, and recently to a pharmaceutical company to do drugs website optimization work. Because the leadership in order to quickly see the benefits, so my keywords are all hot keywords. I do a website about hernia, in order to be able to improve the conversion rate, I positioned a main key word "hernia is what, small intestine hernia", but yesterday Baidu big update originally "What is hernia" ranked in Baidu 15, "small intestine hernia" Baidu ranked 45, this morning a check "what is a hernia" to the 30th place, " Small intestine hernia ranked to 78 digits.

In addition, I also looked up the other site in the morning ranking some dropped, and some disappeared, and then I followed the usual check.

First, site to see whether the first page, whether the snapshot is the overnight snapshot, included whether to increase. Processing results: Overnight snapshots (description of Baidu updated yesterday), included (included from 43 to 40 articles, volatility is not very large)

Second, check links, found that there is a link snapshot is incredibly September 16, and this site is basically not updated. Processing results: Remove this link, because this site is not meaningful to improve the weight of this station.

Third, view the server log, this basic impact is very small, because of overnight snapshots.

Repentance, why should I say repentance, for I found that the ranking of these two keywords has a common feature, that was yesterday when I was doing the outreach, the anchor text used is these two keywords, or keywords of the long tail word (other did not do anchor text of the keyword did not drop).

The above points I can break out of Baidu may be a series of changes to anchor text (because it is well known that anchor text to improve the ranking of keywords is very useful), to fight those who do seoer, further enhance their own in the Chinese market authority. Note: These are my opinions and ideas, if there is a wrong place also please Haihan.

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