Ancient has the emperor to make princes, now cast princes to surround the Three Kingdoms

On the evening of June 27, 58 of the city issued a notice that Tencent invested 736 million U.S. dollars to get 58 of the city completely diluted after 19.9% of the shares, Tencent social commercialization and the next "city."

By this positive stimulus, 58 of the city today closed to 54.90 U.S. dollars, up 2.68 U.S. dollars, up to 5.13%.

58 with the city CEO Yiu Jingbo apparently confident, after the announcement of micro-Bo asserting achievements: "736 million dollar case, from the beginning to talk about 10 days to finish."

According to the 58 city announcement, Tencent will buy 36.805 million shares of category A and Class B common shares at a price of $20 per share to 58.

With 58 per cent of US depository receipts equivalent to 2 common shares, this means that Tencent's purchase price is equivalent to $40 per US depository voucher, which is equivalent to 80 percent shares per share of $50 before the closing yesterday.

According to the most understanding of the Crown, this is following the public comments, drop a taxi, Jing-dong, le Habitat investment, Tencent again expanded O2O and electric business ecosystem, however, this ecology behind, is also Tencent social commercialization anxiety ice and 58 local service transactions closed-loop.

First, good data to "dry dad"

First say 58 with the city, 58 in the first quarter of the financial results are very bright, the year is not the core point of loss, the core point is 58 with the city's first quarter to achieve revenue of 48.2 million U.S. dollars, compared with the same period in 2013 to increase 103%, that is, doubled one times.

The doubling of performance is a very positive sign for the 58 of cities that have already been listed, with a separate view that the 581-quarter number of paid members has increased by 77%, a direct contribution to 27.5 million dollars of revenue, and a more rapid increase in online outreach, which is up 146.8% in the first quarter from a year earlier.

Then look at the mobile end, after the spring Festival, 58 of the city's traffic soared, the month independent users for the first time over 200 million, the mobile end of the page browsing over the PC side, and, 51% of page views from the mobile end.

At the time, Yiu Jingbo at the analyst executives ' meeting, "We've got a big lead on traffic and market share," according to the third party data we know.

Yiu Jingbo to market share figures that 2014 was a year of all-out "dominant market share".

There is no doubt that in the field of local life information services, 58 of the same city opened the gap with competitors, running out of the data is Tencent can 10 days to finalize the deal in the fundamental.

Second, Uncle Penguin social commercialization how to break?

In fact, since Tencent's investment this year can be seen, whether it is to win the public comments, or strategic investment in the east, and finally loaded Tencent's current market expectations of the highest micro-letter portal.

Similarly, in this 736 million-dollar investment 58 with the city, 58 with the city also said that will have the opportunity to obtain from Tencent QQ, micro-letter, Qq.con and QQ browser, such as the flow of various platforms.

From a point of view, this is obviously including the public comments, drop a taxi, Jing Dong and 58 joined the Penguin Corps, but from another point of view, this is the penguin in the social commercialization of the ice hole.

According to the latest Tencent 2014 quarterly financial data, the "micro-letter and WeChat" combined monthly active accounts reached 396 million, a 11% increase from the previous quarter, up 87% from the same period last year. In addition, QQ monthly active account number reached 848 million, an increase of 3%.

So, what can such a huge user traffic bring to the people who come in? Take Jingdong as an example, this June, the Beijing-East formal access to the letter, but so far, both the BoE and Tencent have not announced the admission of micro-letter entrance after the flow of liquidity.

An interesting signal is that on the micro-letter point Open Jingdong Shopping interface, the final payment link or through the micro-letter payment, rather than Jingdong's own payment system-Net silver wallet. Also said that the basic level of the payment link, can not and Jing dong through.

Therefore, Tencent President Lau in the first quarter of the results of the interpretation of the micro-letter and mobile phone QQ, Tencent's top priority is not to make more money from the platform, but to invest a lot of resources to continue to build platforms, and thus more interaction with users.

With 5 million users of the local Life Information Service platform--58 with the city, will be Tencent platform to interact with the user, can be the future social business benefits to maximize a large layout.

Iii. Trading closed-loop penguins and 58 want to go together

Yiu Jingbo has shared such a set of data in Wall Street analyst questions and answers: 58 of the city now has more than 5 million users on the platform to use 58 of the same city, but the rate of pay member penetration is only 8%, members use online service penetration rate of only 21%.

In addition, in the media interview, Yiu Jingbo also disclosed that in 58 closed-loop transactions completed in the city accounted for about 10%. This means that, as a local life information service provider, to complete the final transaction, there is a huge market space.

At the beginning of the 58 city listing, Yiu Jingbo said that the next 58 of the city's business model will be towards closed-loop development, implementation from the information release, to deal with the whole process, which will be the next 10 years of development direction.

Take a look at the 2014-year 58-city movement, in order to increase the penetration rate of online members, 58 additional sales staff in the city to focus on the sales work in this user group.

In addition, Yiu Jingbo has said that this year will continue to increase the number of users of mobile phones, the next two years will be more aggressive in commercialization. In addition, closed-loop services can be realized by exploring other services.

To complete the closed loop, there is a very important aspect is to pay, and at this point, 58 with the city and Tencent is more to think of together.

For Tencent, Tenpay has been its high expectations of the business, micro-letter payments also need more scenarios to meet, and 58 with the city, there are rental, second-hand goods, including looking for piano teachers, these payment scenes undoubtedly to the Tencent Force Micro-letter payment business is a rare resource.

Similarly, for 58 of the same city, to reconstruct a set of similar Alipay, micro-credit payment system has little significance, so the radical point of practice is directly involved in micro-credit payment, a key to complete from the information to the closure of the transaction.

Wen/Xu Guoyun