Ancient mind: English SEO station Group marketing Seven Steps away

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As a career SEO, everyone may be like me, there are thousands of methods used in the site's Search engine optimization experience (a lot of ^_^ are described here in exaggerated ways) and tested for what can be thought of and can't be thought of (heard, seen, should be), and perhaps some of these methods work. Some methods are ineffective, and even some methods have side effects, but it is unclear which method works and which one is ineffective.

Believe that do SEO know, Chinese warcraft si clothing, English wow Gold and a series of games related to the site optimization, competition, how much difficulty. However, the high mountains are all climbed up, and then the road is hard to go out, through

Through my own experience and the analysis of the High Man website, to talk about one of the more typical method of application, namely station group.

The word Station group, for most seoer is not unfamiliar, many people may have been or are manipulating thousands of stations, but in the end what kind of station can let you optimize or let your marketing reach a higher peak, the ancient mind is willing to take their own station group strategy to share, I do not mind the competition or the competitors to imitate:).

Here, I deliberately added the title of "Marketing" word, intended to explain that we do SEO, do station groups need to stand in the height of marketing to think about the problem. Through the following seven steps to help us find a way to do the station group.

First step: Who are our users?

For the gaming industry, our users are naturally gamers, and there are a variety of categories for players:

1 has never played, but has the intention to play the game

2 just started playing games

3 game veteran player, but only one or a few

4 What games are fun, mainly players who often play a variety of games

5 Only play free games

6 free, charge games are fun

7 only play the charge game

8 There is also a player who is willing to share problems and experience skills while playing games and playing games.

There are many ...

Step two: Where are our users?

With the first step, we know who the user is, then the second step is to find our users and see where our users are:

1 inside the game

2 Game official website

3 Unofficial gaming sites include BBS forums, information, news, etc.

4 of course there are many players at the same time on some of the integrated Web site on a channel

5 or immersed in their own blog

6 Friends inside

。。。。。。

Step three: Let the user discover our

This step requires users to find our company, our site, is actually a promotional process.

From the marketing point of view is to increase our exposure, most of the site promotion methods here can be used, a goal is to let users find us.

Through the previous three steps of the investigation, we can roughly sketch some of the Web site out of the mind, what game information stations, news stations, BBS, forums, blogs, games, questions and answers station, and so on, there are many online, you reader also have a lot of their own views, you can think first.

I will not repeat the details here.

Fourth step: Let users know more about us

When users find us, they need to deepen their understanding of us, through their own website content planning and external site introduction, let users know who we are, what products or services we provide, how to contact us and so on.

Fifth step: Let users believe that we

Users find and know us later, we need to do a lot of work, so that users believe us, such as the company's service attitude, philosophy, historical background, glorious performance, user evaluation ...

Sixth step: Make friends with users

Being friends with a user is usually divided into two different identities:

One is the identity of the game player and the user Exchange game experience and play strange dozen equipment upgrade experience, by the way to exchange where to buy gold coins more affordable:

The second is the website official customer service identity, patiently answers the user to answer the website to use any question, lets the user depend on you, relies on your website.

Seventh step: Let the user help us publicize

With the user become friends, I believe you do not teach, he will be very happy to help you free publicity, in addition, from the perspective of the interests of temptation, the establishment of affiliate marketing site, there will be a lot of members to help you publicize.

The above seven steps actually some things can think at the same time, the reason is separate, is in order to let the thought clearer, help us to discover, originally we can do so many websites to do the high quality SEO work, the following is my summary partial station Group Category:

Main station-station idea: A comprehensive multiple game sales of the main station and a number of independent games of small sales stations.

1 Game Information Station: If a little bit, can be divided into games news station, game experience skills station, game ads or promotional stations, game theme stations, games, picture stations, etc.

2 Games BBS question and answer station or game forum

3 Game blog, game dating station

4) Alliance Marketing station Affiliate

Not one of them, just above, I have close to 100 stations, and these stations and the meaning of the garbage station is completely different, the effect is to the enemy hundred AH

Through the above text can be seen, we no longer simply from the perspective of SEO, consider how to do more stations to improve the ranking of keywords, because our ultimate goal of SEO, is to bring quality users to the site, what kind of users is high-quality? Potential users who have the intention to purchase, Users who can generate orders can even help you bring in more orders to the user. Some people will ask this is SEO? In fact, this is far beyond the scope of SEO, but we have to consider these issues, it may be able to do SEO better, at this time to adhere to the concept of what is the meaning of things.

The title Riga English SEO word, mainly because this article is from my English case summary, in fact this idea also applies to the Chinese website: