and grassroots webmaster together to explore the local site of the online promotion

Source: Internet
Author: User
Keywords Local website offline promotion

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For the operation of the local site, has been pondering for some time, a little bit of a clue, however, the recent feeling is still a little messy, the idea is not clear, since the chaos, just write something to Ray a wisp of thoughts.

and grassroots webmaster together to explore the local Web site under the promotion (below is entirely my personal thinking, right or wrong, welcome to Webmaster door advice. )

The local website has always been considered a special case that can be separated from the search engine. Operating a good local site can not please Baidu, do not bother to SEO. Because local site as long as the local resources, local promotion, you can get long-term, stable, high-quality local traffic!

So how can we make use of local resources and do a good job of local promotion? Now the Shenyang Merchant Network for case analysis, we all have a clue.

First, grassroots webmaster How to engage the local site?

There are a lot of grassroots webmaster, get a source code, get a domain name, space, upload, start from other big stations crazy copy information, and even directly do a collection, easy point two, the whole station of the new content, looking very full, look very glorious, can be practical? Traffic statistics every day is that several IP, one of them or their own. There are some good webmaster can also adhere to the daily crazy updates, are encouraging each other, adhere to, adhere to, and then adhere to the end of the stick, you can see the signs of victory, but ... So ... Is it a place to stand? If the method is wrong, how can you insist on it in vain!

Personally, the local station does not do this! It's not that you're sitting in front of a computer and you're going to be able to get things done.

The local site operation should be divided into several steps:

(1) Local analysis: Do a good job of local analysis! Avoid local predators! Choose Local Vertical!

(2) Site positioning: Do a good job site positioning! What kind of people do you serve? What kind of services do you provide for this type of person?

(3) Profit model: Profit model to first, only a clear profit model to bring you the actual operation guide.

(4) Website construction: Choose Good website procedure, domain name, space, this kind of analysis is too much, do not do in detail here!

(5) Business development: In the content of the site to enrich some, we must go out to run the business! Otherwise, you insist on updating the content, and ultimately only you a spectator, is not to bring benefits.

Second, grassroots webmaster How to run business?

(1) Make good use of the resources around you:

For example, if you have a relationship, you can take the local news reprint right ... Hehe, this does not need to elaborate, you understand, the government relations, what all can eat! This is just a thought, if there is no government relationship, if you have a friend of the boss of a big business, if you have a source of industry relatives ... Wait a minute. can be used.

What if there's nothing to do? So long as you have confidence!

(2) Convince yourself first! Go out and run with confidence:

Some webmaster always think, I am a personal webmaster, my station is a new station, go out and people talk about business do not have the confidence, they are not confident, if even you can not convince yourself, how can you convince others? So, talk about business, must be confident. This leads to the 3rd, resolutely not free! I'm in charge! It's reasonable! And the charge of confidence!

提出收费时,商家不鸟你?坚决不免费!爱加入不加入!拿出你的自信!并把你的优势组织好语言,说他个天花乱坠!让他有不加入都会落后其他商家的感觉,或不加入,以后加入更贵了不合算的感觉!这样你就成功一半了。

(3) Do not have everything free, to set their own price:

Actually proved that the free things, although all like, but the merchant will not pay attention! Once you charge, the rest of the business will not be 20%. Unless you have the strength of Taobao! Not only that, but also free! You will be able to reduce your site a few grades! There are a lot of long-distance running business will encounter this embarrassment! You try for half a day, others downplay, nothing, as if everything is you do for the merchant!

(4) The profit model must be clear:

Before said, the profit model to first, in you have a clear profit model, it is time to start customizing your price, such as "Shenyang Merchant Net" profit model is currently three: merchants to join fees, advertising fees, information auction promotion fees. You only have a clear profit model, and you set your own price, you will work towards your main profit model. That's what you do!

(5) Promotion methods: Do not elaborate, A5 too much such experience to share, such as with local DM, business card business and other cooperation. To engage in online activities! Do a good job of website forum aggregation popularity and so on.

Said here, the clue is not completely clear, the right when the station record it, there will be opportunities and you continue to have a good wisp of wisp. If there is a local webmaster in Shenyang want to cooperate, you can contact me (qq:79867750 verification: A5 cooperation), after all, the local site is definitely not a person can prop up, if destined, maybe we can cooperate. (Note: If you want to build a site to play, even if you are interested in and as a cause to do contact me!)

This article starts webmaster Net www.admin5.com. "Shenyang Merchant Net" www.0245.cn original, reprint please reserve, thank you for your cooperation.

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