And the island and Wanda Corporate Culture Center hosted the 2015 first enterprise from the Media Summit

The third information revolution director, "carving the phenomenon"

Liu: "Carving ye phenomenon" is that we must first understand what kind of era we are in, this era is in fact very important node. Now there's the third most important movement, I call it the last seven years, and the most important result is the huge migration of a large number of individual workers (note: The first movement-the invasion of information, the first 7 years from 1999 to 2005, the interaction of information, the bubble past, Not falling pigs may become the first round, like Baidu, Sina, Sohu. The second campaign-involving trading, interacting, and the second seven years from 2005 to 2012-has been the site of a large number of interactive electric dealers. such as Taobao, Cat, Jing Dong, poly mei Excellent products ...).

We saw that when the clothing store moved to Taobao, the cat created Ali, when 3C and a large number of digital migration to the east of Beijing, a large number of Zhongguancun Digital Plaza small sellers migrated to the line to create the Jingdong, the next taxi drivers to migrate to the line created a drop, a large number of migrants in a migration, The migration, which probably ended in 2020, ushered in a third outbreak of migration, in which the Vulture was in the midst of a migration.

The eagle chose a very important attribute and characteristics, in moving this movement, you found that the longer the service chain, it moved up the possibility, the meaning of life is greater. Eagle Master moved a nail, is a high chain, long chain service, it moved up hard to be overturned.

This migration occurs when a new business civilization is rebuilt, the rules will be overturned, so there will be a problem, in the new subversion, you will find that the big director can not make a good movie box office, the box office is a good number of directors, when all the original reconstruction rules are broken, There will be a group of carved ye such people began to gossip to create illusion, they often put a seemingly contrary to the original normal thing to enlarge, and summed it up a look that is the truth, and finally everyone felt that it really is.

This time in the movement is very confusing people will find the eagle, this is not my direction, he is very easy in this change.

Two big challenges for master Carver

Below I say the carving ye's challenge, I thought if the carving ye brisket's shop opened to 100, it died, it is so simple. Because in the process of changing the times, the value of the beef brisket is its scarcity and experience in the process of subversive life, so it is scarce existence is its value, if there is a large-scale existence he will die. So he was very successful in the so-called "division" moved up, he was very smart to seize the large migration window. But also face "when the tide is receding."

Yesterday, 84-Year-old Soros retired, said a very classic quote, the World Economic history is a full of lies, deception of a TV series, in this TV series, in the Illusion and Nothingness ectoplasms the various nonsense logic appear, must quickly enter this game, But before a lot of people see the truth you have to quit the game, this is what Soros said very classic words.

The biggest problem with the Beaver family is that it burns so much money that it must focus on cultivating a platform advantage throughout the chain, a platform that has the advantage of a lot of wool coming out of dogs, pigs, sheep, cows ... The final core is whether you can really put all kinds of nail artist and process to make these people all it systematized, if it can not be it and systematized, the tide will appear when the first challenge.

The second challenge is that when the tide goes down, all the craftsmen must form an ecosystem, and if the ecosystem is not finished at last, you will find that when the tide goes down, the Eagle will wear only one pair of underwear. Instead, the eagle became a god. The biggest problem now is that I don't know when the tide will be back, but I know it's going to be fast.

The eagle responded with "three pairs of underwear."

Carving ye: Before there is no money always want to drink soy milk, drink a bowl pour a bowl, also want to one day have money to wear two underwear, even if the tide receded I still have two pairs of underwear.

First of all, Liv oil is still operating very well, in just past the double 11 is still the day cat first shop, and that day is 60 million sales, more than the Landai, Lancome ... All cosmetics in the world, that day is the world Guinness Retail Day, in all cosmetics inside the first name is still liv.

Braised beef Brisket As you said, it is a differentiated brand, just can not open more, so we now only opened 8, but we still have a kebab, I like to each brand to find a little bit of its small sense of mission, although this is the kebab, I would also like to say that the brand it has a small mission, Be able to at least be on equal footing with Korean barbecue.

The Beaver family is my third pair of underwear, he is right, I also think that the so-called bubble is not too long, beer is a bubble is good, but beer is a cup of foam without alcohol is very bad things, so in today's tide, the wind will stop, the bubble will eventually disappear, But before the wind stops, whether an ordinary pig can become a red pig and have wings, I believe this is the problem that every entrepreneur has to torture himself. He is right in this matter, I don't have to contradict him.

How to Do "stone"

Liu: First, I did not criticize the eagle. Second, I did not praise the eagle too much. I'm talking about a fact.

Finally, I would like to talk about my experience, entrepreneurs must learn to carve ye, carving ye very will speak, is very will guide the public opinion for his momentum. Today, from the media, I'm going to say two examples: first, because in this movement, burning money burned to the blade, the faster the time to Rob, who won, so that it is not to win profits, not win, often for an entrepreneur will become the biggest pain point, and carving Ye said two cases. We feel that my core concern is not to make money, I am concerned about the point is there is no mission, he shifted the topic to a sense of mission to guide public opinion, we feel quite reasonable.

Second, the Eagle said the IPO doesn't matter (I think all venture capital, whether you are an IPO or a merger, he is sure to quit, in fact, the carving ye in a big smokescreen to confuse everyone, in this point he is puzzled by a large number of competitors, if there is really a part of the nail division's competitors really burned money, There is no ecological system, it may be really fooled and finished.

So at this point, the eagle is very well guided and I don't think an IPO company has a big deal. So this is the case that he often lead the public opinion, will make people think that this thing is actually a problem, but Stone: 1, public opinion led the investors; 2, won the reaction time.

In this time, as long as he turned over, the eagle may become, in this time did not turn around, may have problems. The eagle has just said a word that I very much agree with, any entrepreneur to learn to take money, a good CEO is nothing more than to find someone, change, in the time to take the money to use the fastest speed to set up all the threshold before, must be very real to see the truth, thinking about a very important question, is where my underwear, Don't even have underwear when the tide is over.

Master Carver: There may have been a little misunderstanding of you earlier, I do think that the IPO is not going to excite me, as I have been saying, if there are some dreams that excite you, the IPO is certainly not my dream, it may just be a point in your way Or a small milestone, it's not in my direction.

Especially if you look like Liv oil to the IPO, but I don't have the plan at all, because it doesn't matter to me. As one of the founders of the catering industry once talked to me, why is catering going public? I have cash flow so good why do I have to share money to others, he still has such an idea.

You know, like the seabed fishing them as LP, he not only not financing, his annual cash profit is too high, he cast to VC, so for me I also often as a little angel investors.

The 3rd is, because the Beaver family has to rely heavily on the power of capital, so for this matter, I tell you that is not in the listing, I do not mind the IPO, but it is not my initiative to pursue the direction of my excitement.