and the line and cherish! Internet and depot Love is not difficult marriage is not easy

Both Le and Baic, or Bo Tai, Chery and easy to cooperation, the recent so intensive internet and automotive industry to work with each other, the common characteristics are in the product also stay in the imagination of the premise (no real marriage and children), High-profile announced the strategic cooperation intention (love).

There is no doubt that the internet has been a pervasive transformation of our lives, but for the moment, cars are the most stubborn. Because of the traditional depot, even if you know the Internet is a subversion of the car, but because of the disease of large enterprises, but no one dares to make such a decision, full embrace the internet. Until Tesla's presence gave these manufacturers real pressure.

For a city of office workers, speed and passion is not the main property of the car, better tools is the greater significance. But look at the hype of automakers over the past few decades, but what other stark selling points can you find, apart from the look, power and fuel?

The answer is no.

Many people will come into contact with the so-called car intelligent terminals, really smart?

How many people's on-board intelligent terminals are able to choose routes based on real-time road conditions when navigating? For users with smartphones, from the beginning of 699 Yuan smart phone, as long as you can install the gold or Baidu map, it is a basic function, but for the need for more than 3000 yuan in the car intelligent terminals, it can provide the function, is still a stand-alone navigation, listen to music or something, There is no essential difference between the functions that a PDA can provide 10 years ago.

Why the advent of Tesla, so many people flocking to the driving sense of control, Teslaby with the price of Mercedes-Benz and BMW, there is no absolute advantage. More or because, Tesla that block smart terminal large screen, people feel the first time, the original driving process can be more fun, more enjoyable.

Everyone wants a more intelligent experience, when you mark the Calendar 3 o'clock in the afternoon to visit a partner, this information is automatically synchronized to your car, when you get on the bus, the car system will automatically confirm with you, whether to go to the partner, to receive your affirmative response, Provide the best route guidance based on real-time road conditions. If you're more intelligent, when you're about to reach a partner in the traffic situation, if there's a delay in traffic, call or send a message to the partner to remind you of the delay.

Is it difficult to achieve this experience under today's technological conditions? The answer must be in the negative. I believe that as long as willing, similar to such a function and experience, within a year can be done.

Why hasn't it been born? It may be the root cause of the excessive rigour and lengthy process of traditional carmakers.

I have interviewed several home in the car intelligent terminals more advanced manufacturers, privately also raised why the car terminal equipment in the hardware behind the mobile phone generation, the software at least two generations behind. Their answer is almost invariably "safe". All hardware and software changes will have an impact on the vehicle, no one knows. So each generation of vehicle terminals, usually through a year to 1.5 of security reliability testing.

In the case of mobile network communication, the requirement of the car gauge is not that there is a SIM card in the terminal that can be used to bob the mobile network. But to take into account the vibration of the driving process and other factors, the car SIM card is actually a SIM chip was welded dead inside the terminal, which led to the user will be bound to the beginning of the operator.

Another example, the car's internal information exchange bus, is called can buses, a protocol, the maximum speed is about 1Mbps, converted into our usually easier to understand the speed, about 125kb/s. Our home LAN, now usually 1gbps=1024mbps, is 1000 times times the speed of this protocol. Chip giants, including Boardcom, are also pushing for higher-speed car LANs, but there are few, if any, large-scale vehicles for "security" considerations.

This kind of "security" is actually a kind of inertia, or is not willing to take the risk.

For carmakers, even without these features and experiences, the market is still growing every year, so why take the risk? This is also why, the beginning of the article is the cooperation of Internet manufacturers as the vanguard, to integrate the new ecology, because they have the power to do so, through a new cooperation, get data, open a new business model.

However, this pattern of high-profile love is not a pragmatic attitude. High-profile love, behind the needs of everyone, music, as needed to create share prices, easy to use the car needs to expand valuations, internet manufacturers impetuous mentality, continue to reveal.

Moreover, the traditional depot is still the traditional depot, although the Internet companies have done the leading, but the real core is still in the hands of the traditional car depot, once the so-called new model success, the depot has become a substitute factory, the process of the game, really can be like the wishes of Internet manufacturers?

I think, "Love is easy, marriage is not easy, and the line and cherish", is a good beginning, but yili to the article this sentence, in the present, very occasional, give everyone to encourage.

(Responsible editor: Mengyishan)