And they talk about products

Source: Internet
Author: User
Keywords Product manager Watch Diary
Tags application find force framework it is marketing update

This week to the product partners to tell the story, ask, you know xx and XX application, the latest major version of the update why not go back?

He thought for a long time and said he didn't know.

I said it was because they were in a hurry.

When the product is in the rising period, still can not see the ceiling, the team's mentality calm, each step is more stable. But when the product rose weak, touch to the ceiling, human nature-everyone worried, always thinking of "surprise", find a product force point to pry open the situation. In this mentality, it is particularly easy to make a great leap forward.

I've been down here many times, and I've seen a lot of people who are capable of being here and there. Those who cropper, no lack of later entrepreneurial success, but lookers-on.

A product's rise, stagnation and decline, in the vast majority of cases, is determined by its product operation framework and marketing, rather than a few product functions, operational planning decisions. When the product is weak, the most likely change is marketing. If marketing does not play a big role, or accept the opportunity to wait, or adjust the product framework and operating framework-this is a major location-level surgery, huge investment, high risk.

Most people can not afford the cost of major surgery, but also eager to break the ceiling, to start from a month or two of small version of the update, add function services, optimize the interactive layout, planning operations activities to accelerate product growth.

These are indeed the means to enhance the competitiveness of products, but they are just icing on the cake. If the starting point is "to enhance the user experience" Fortunately, focus on the nuances, if the starting point is "reverse the adverse situation", everywhere to find a breakthrough, it is easy to hypnotize the Great Leap Forward, but a Mao recruit.

"It's easy to make mistakes when people are in a hurry. This is the law of nature. "I talk to a thoughtful product partner.

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