Android co-founder Analytics Mobile Computing the next five key

The March 4 News, according to foreign media reports, Android co-founder Richie Maina Rich Miner is currently a partner in Google venture capital company. Mayna participated in the Mobile World Congress in Barcelona this week and held extensive conversations. In shaping the future of mobile computing, he sees five key points:

1. Mobile payment: Mayna firmly believe that mobile payment will be the basic function of smartphones and wearable devices in the future. But he says the mobile payment system we have seen so far cannot radically change the traditional method of payment. He thinks Apple's pay is not revolutionary, because they just rebuilt the basic payment process, using smartphones instead of credit cards.

So many companies continue to launch new mobile payment systems after Apple pioneered mobile payment systems. Samsung released the Samsung Pay this week; Google relies on its wallet service to launch the Android Pay API; PayPal bought the payment service Paydiant this week. But for any mobile payment system that wants to really win businesses and consumers, they will need to provide more than just the payment function. They also need to have additional services, such as rewards, membership cards, etc. to promote the relationship between the merchant and the customer.

2. Pen Rebirth: The old tree shoots, Samsung's Galaxy Note has been successful in the handwriting, and this week in Barcelona Mayna see more and more equipment to provide a situation of a stylus. This type of stylus is ideal for holding meetings or for general notes, such as filling out forms. Now the handwriting recognition software is very mature.

In the 90 's, Silicon Valley has seen a rush of stylus. Then came the Palm Pilot handheld. Steve Jobs's hatred of the stylus was famous. But resistance is futile, and Michael expects companies to begin to integrate their pens more deeply into their hardware and software products.

3. Business: Although companies are beginning to gradually embrace mobile devices, mayna that these companies do not really use these mobile devices in critical business. They did not fundamentally use smartphones and tablets to reshape every aspect of the business process. Instead, these companies are just icing on the cake by using mobile devices in their current workflow. Mayna that the current start-up companies ignore the market. He believes it is a huge business opportunity to have a software that collects information generated by smartphones, tablets and wearable devices and uses that information to automate the workflow of the enterprise.

"These smart devices may be far more familiar to you than you are. All the information-emails, calendars, and so on-should automatically flow into the database so that employees are five minutes late to attend a meeting. ”

4. Advertising business: Mayna says no one is fully concerned about this area. People's attention has shifted to mobile devices, but mobile ad revenue accounts for only a fraction of all advertising revenue. The absence of a cookie mechanism makes most advertisers less interested in mobile advertising. He says one of the companies he invested in Yieldmo invented a new form of mobile advertising. Mayna that this new attempt could speed up the growth of mobile advertising.

5. Voice Business: Mayna is one of the founders of voice service wildfire. Mayna believes that voice services will control almost all smartphones and wearable devices in the future, and will reshape people's lives. Over the next few years, as more and more sensors are deployed in homes and businesses, the networking trend of devices will continue; Voice will be the default control for interacting with all of these devices.

(Responsible editor: Mengyishan)