Angel investment talk about entrepreneur should take honesty as the basis

In the evening there is a friend to do investment chat, said he today depressed, asked the reason, is that they invested in the 2 enterprises, not serious work, but melt the money, more relaxed. did not achieve the original said that the target, including one said the first half to achieve 300 sales target, the result August passed, only sold 8 units.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Such a situation, there are market factors, more important is the enterprise to obtain investment, relaxed, think that the investment is successful, and the original start when the real goal and financing to leave behind. Less money, is not good, but once more money, people easily in front of the money to make dizzy.

As a grassroots entrepreneur, often distressed for money, always want to have a chance to get an investment, but the result is often not, so we have to work harder than before, because we know that now can not get the investment, in the case of money, the best way is to work hard to do the project. So often successful entrepreneurs who didn't get the investment early.

If we get a large investment in the beginning, we are easy to relax, also easy to make dizzy, and easily be confused by money, easy to lose themselves and direction in front of money, and ultimately lead to failure. Money may not necessarily be able to do the project, no money or do not necessarily bad project. Entrepreneurs are also diverse, and some people are financing, so they like to do cosmetic, the result of investment, often such entrepreneurial projects are most likely to fail, investment the most failure. Another kind of entrepreneur is for the cause, for a goal of financing, they do not know the packaging, but often miss the favor of investors.

In fact, the result of such a thing, should blame investors, why? If not investors in order to want the team, in order to see the financial statements, in order to see profits, in order to profit model, so many entrepreneurs have to cater to investors appetite, and fraud, Do not put the real mind on how to make the project bigger and stronger.

Although the profit model is very important, the team is very important, the financial statement is very important, if these important things are packaged, such enterprises, such entrepreneurs, you also worthy of trust, worthy of investment? I have been exposed to a number of VCs, they come up to ask the team, ask the profit, I always answer truthfully, As a result, they think we are not worthy of investment, because our team is immature, the profit model is not clear.

If I were to wrap it up, then our online project would be perfect in their eyes. As an entrepreneur, I think my approach is right, I now the actual situation is like this, why should I lie? Even if I lie, attract investment, such cooperation will not be long, do things first, with the first lie, then have more than a few more times to lie.

To succeed, entrepreneurs must be honest, without integrity, not long-term success, can only be temporary success.

Author: Caixin online (www.caakee.com) Tiank msn:fenqu@hotmail.com