Angel investor Cai: The difficulty of grassroots entrepreneurs is increasing

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Li Jingying

Every time we take part in some open business activities, angel investors Cai have the same feeling, on the field of the entrepreneur always like a beehive to exchange business cards with guests, but his own real feeling is, a lap down almost no can let him remember the entrepreneur, and this blind ineffective communication to the enterprise also meaningless.

From an enterprise perspective, the most important problem for most entrepreneurs is to find out who to ask for money when financing is needed. In Cai's view, rather than a needle in a haystack in some entrepreneurial activities to spread the business card to investors, than before attending the meeting, for the contact of the investor's life resume, investment organization style and ideas, past investment projects to do some understanding, such a well-prepared communication will be more smooth, will also impress investors.

In fact, CAI that the need to do a good job before the financing and the Internet business needs to do the preparation is actually the same truth.

"The mobile internet has now entered the ' Red Sea '. "Cai found," when we said 3 years ago that mobile internet entrepreneurial opportunities, may be a lot of people will be skeptical, so at that time is to talk about creative creation. But the fact is that the Internet has exploded faster than people think, and the pace of entrepreneurship is accelerating. ”

"As a grassroots entrepreneur, now the Internet entrepreneurial difficulty is increasing, relying on an individual idea has been difficult to succeed." "Cai bluntly," because the product update speed too fast, rely on individuals slowly go forward has no chance. ”

In this sense, it becomes very important for him to think about the way to go at the beginning of his business. Cai Experience is that many people start or invest, like to think about 35 years after the overall market and industry patterns, and in the internet era, there are many things become very fast, it is important to understand the trend.

"Now you want to be in the market in three years, who will be the boss?" for example, micro-letters will be more important, then how to use micro-letters to do your things is very meaningful. This is also true in other industries, such as medical care, you should think about how the medical market will be distributed in 3 years, who will probably run ahead and what position your business will occupy. "It would make more sense to think about it, and it would also adjust the entire entrepreneurial structure of the entrepreneur." It's much more meaningful to dream about how much it will grow in the first, second, and third years. ”

In addition, for the current mobile internet entrance debate, CAI wins the view that every killer application is a traffic portal. "Now in the mobile Internet, no matter what application to do, the application and services to do a good job, all the portals are from the beginning of the application to do, the difference is only to be able to become platform level." Some applications are most based on communication or game of this large application, through sufficient number of users to generate behavioral links, and then output traffic. He cites, like, its earliest search, but it can also be a platform for other web site output traffic. And now the micro-letter, it is also can give QQ other games bring traffic, so will become a platform. But for the entrepreneur, should not require each can become platform-level applications.

However, even if the enterprise in the early start to do enough homework, but in how to find financing, CAI or found a number of entrepreneurial enterprises misunderstanding. He sees a lot of entrepreneurs who want to get in touch with different investments when they start a business, because they have the idea that they have to have money before they start doing it.

"I think that a project you must be ready to do things without money, because when you have the determination, once the development of others will be willing to help you, if you need to get the money of investors to do, only to show that they have not enough determination, this matter is basically not reliable. "Cai said.