Angel investor Cai: Weibo marketing must be the content of the king

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April 8, the first micro-blog marketing Conference has not yet begun, was the first micro-bo "fans" in the micro-Bo hot "fried" some. Participants on the scene, the distribution of micro-blog, through the curtain of the venue rolling play, on-site questioning link is also through the issue of micro-blog publishing.

The flash-focused guest Cai also picks up the cell phone and the reporters to shoot, he said: "I want to take a picture, sent to the microblog." "To attract fans, it is important to focus on what has been written about successful microblogs," said Cai, a famous angel investor and 4399 Gaming Network chairman, who has more than 3 million Weibo fans. "I have carefully read the top 100 Weibo blogs of celebrities, grassroots micro blogs, and studied how to write Weibo." ”

In Cai's view, Weibo is a new carrier of marketing, "content is the key, there are good content, creativity, as well as create value." ”

Grassroots micro-blog ranked first "cold jokes selected", with the daily jokes, constellations, quotations, ideas and other content, attracted nearly 3 million fans. Bo Main Iguang is a Xiamen person, he said, he through the "stealing division" name Bo, pay attention to comments, optimize the content of micro-blog, and constantly break through the creation of bottlenecks, eventually, his microblog attracted the number of fans from hundred to million, and then broken million. "Learning is particularly important, we have to go back to the microblog to learn." ”

Content to attract people, you must have their own characteristics, to have personality. "The advertising industry has content for the King's argument, Weibo is the same." "One of the participants said that the incentive is to attract" fans, "such as the use of lottery, trial, discount and other ways to attract customers to buy products.

"Enterprise microblogging content can not only be advertising, but should be heard, see information, such as product information, government strategy and customer concerns," Dell Greater China's consumer and Small Business Division general manager Huanghao that the success of micro-Bo marketing, the content is critical.