Angel investor Ning Open "entrepreneurial clinic" for entrepreneurs free of charge

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Ning is busy recently. Just back from Silicon Valley and fly to Shenzhen, an entrepreneurial expo. The phone interview felt a little noisy around him, his voice was a little hyperactive and sounded like a particularly bright sensation-reminiscent of an assessment he had made, "I am a very positive and hardworking person and I am confident that I can achieve the goals I set for myself." ”

At the moment, he is a partner in Tesco Capital. "I now have a product called Entrepreneurship Clinic, which is designed to provide guidance to entrepreneurs." He said that the business clinic has opened 1.5, and every month it will be opened, "any entrepreneur can come." I don't charge. ”

The 37-year-old Internet veteran Ning has the "Hango" qualification for entrepreneurs. He was a serial entrepreneur who graduated from Stanford University, and had a company that had been acquired, a company listed, and an unsuccessful company experience. "The company's operational experience + entrepreneurial capital has made it possible for me to diagnose a younger entrepreneur like an old Chinese medicine practitioner." ”

The popular player is Ning's first project. In the eyes of its founder Lo Jiangchun, "Ning is a highly intelligent person who is always quick to see the essence when analyzing a problem." And he has a wide range of knowledge and knows everything, so he can analyze problems synthetically rather than only from a technical point of view.

In the interview, Ning told reporters he "talked" many entrepreneurs, in fact, as an angel investor, he most value is not the project, nor the team, "but the entrepreneur's own self-cultivation." So far he has successfully cast Leroy Entertainment, popular players, hot cool, bubble, etc., but he said the most exciting for him now is "just cast a domestic robot project." In his view, "It's a project that really belongs to tomorrow and the day after."

Startups are going to be like Spartan 300 warriors.

Pioneering state: What investment direction are you paying more attention to recently?

Ning: Now concerned about the direction of investment, the first is the so-called "cloud-based hardware", that is, wearable equipment and traditional electrical appliances products of the Internet are unified into the "cloud" inside. As in the past, we buy a hardware product, such as refrigerators, televisions, microwave ovens, etc., are "singles alone" of home appliances, and the internet does not matter. The current trend is that these will be linked to the network, which will have the application of cloud computing. In other words, without cloud computing, these products are incomplete.

In the second direction, I am concerned about the emergence of new brands. The present age is "The Age of Love". In the past we bought a thing because of need, and the future is no longer an era of demand, become a favorite era. Because now people's needs are mostly satisfied, later you buy things mainly because of your "love". Like I cast Ma Jiajia bubble No, not only is a brand, it is more an idol company, bubble no many users is her fans, the public is more like the spirit of this brand.

The third is the in-depth development of the cultural industry, such as Internet movies. I think the traditional movie will enter the Internet content era. Not long ago I voted for an Internet movie group called IFG, now working with your "entrepreneurial state" to shoot a "Chinese female partner" Internet movie. The network of entertainment culture, I am very optimistic about this direction.

Venture capital: In many of your companies, do you have a particular preference for a (two) home, why?

Ning: I voted most of the above I said these several in the direction of the very good start-up companies, I like every family. Whether it's the founder of IFG, Tai Xiaojie or Ma Jiajia, or the hot CEO Yong of the company that I used to vote for, they have made the company very successful. But I'm not the most excited now. Now I am most concerned about the future development of robots. I really feel that the robots are getting closer to us and will revolutionize our lives.

Entrepreneurial state: As an angel investor, the certainty of the trend is more important in the investment logic?

Ning: Yes. And do PE in the late investment is not the same, in Angel Investment, you choose the direction and trend is the most important. You can't vote for yesterday's project, yesterday's thing has nothing to do with you, no matter how hot it is now. You can only vote for tomorrow or the day after the project is the best. I do not vote in the hand, because this is the market in the past. You can not vote today's project, today's good projects have been fire, can only be in the latter part of the Organization to chase. As an angel investment, the main look is tomorrow and the day after the project. Therefore, the grasp of the trend is particularly important. And in the direction of investment, you look at the team.

Entrepreneurial state: How to think of the extra add to their own "entrepreneurial lishizhen" such a role? In addition to helping entrepreneurs, what do you personally hope to gain?

Ning: I now have a product called "entrepreneurial outpatient", opening 1.5, once a month. In Silicon Valley. My advice is no charge, all entrepreneurs can come to talk to me. I am like an old doctor, to the entrepreneur Pulse inquiry. This is mainly because, I am an entrepreneur, I originally have two companies, the first to sell, the second listing, in other people's eyes may be good, but I think did not become the industry before several companies, so I am not particularly satisfied. As a professional athlete, I did not go to the top to get the gold medal.

So, I would like to take my experience to coach more young people to the summit, which also allows me to reap personal satisfaction. And I see more and more of the problems of entrepreneurship, the diagnosis and advice will be more valuable.

Entrepreneurial state: In your opinion, the problem of the most concentrated business problems is what?

Ning: The most concentrated problem is that there are many entrepreneurs always say I need money, have money to start my project, no money I can not start. In fact, this is not the case for people who really want to start a business. You should start first, not be there for the money. For such an entrepreneur, there is a special reason: help those who help God, do not always expect others to assist you in action.

The biggest demand for entrepreneurs outside unwilling is resources and relationships. In fact, I think these are not the most important element of entrepreneurship, the most important is the self-cultivation of an entrepreneur. In my opinion, it contains two aspects of the ability: first, communication skills. What is important is "persuasion". Because entrepreneurs have to convince people every day, persuade investors, persuade partners, convince employees, these are persuasive work, need your communication skills to be strong. Second, there is a very studious mind. Sometimes things really do not depend on how hard you work, the direction of the wrong words, and then try again, to do it again, time-consuming, consumption, money. So for such entrepreneurs, at the same time, to head to look at the road.

Entrepreneurial state: How do you rate yourself? What are the dreams of the future?

Ning: My future dream is to be a good coach. According to the traditional way of thinking, I have a little achievement. But I have always said, do professional athletes I did not climb the summit, I hope to guide young people to reach the heights I did not reach. In my opinion, I have the qualities of being a coach. One is that I will teach. Entrepreneur weakness is where, how to make up, to be taught by people, not just themselves in that "blind", because each entrepreneur needs to improve the part of the need to make up for the short plate. The second is that a good coach preaches his hand. Pre-match encouragement and cheer are a good coach to do. I think in the management of start-up companies, it is also necessary to increase cohesion, the so-called brothers concentric, its benefits broken gold, a start-up company will be like "Spartan 300 warriors", 300 people hold a pass, tens of thousands of of them can't get through.