Angry Birds China theme park National Day opening month visitors 35,000

The Chinese market is a battleground. Reporter learned that by http://www.aliyun.com/zixun/aggregation/16939.html ">rovio Company officially authorized the" Angry Birds "paradise October 1 in Haining, Zhejiang Province in the Salt official scenic area officially opened, one months since , attracting 35,000 tourists. Dan Mitchell, global director of the company's "Angry Birds" paradise, said in an interview that Haining Angry Birds theme park is just the beginning, the company is very optimistic about the theme park in China's market, there are plans to open more theme parks in the future.

"Angry Birds", which started with the game, have not satisfied simple game development. Dan Mitchell says the game will still be at the heart of Rovio's entertainment business, but there are more, for example, games, books, animations, parks, derivatives, educational products, etc.

This development path has to be compared with Disney. In this respect, Rovio also strive to achieve with the industry giants to form a differentiated competition.

Dan Mitchell says different companies in the industry will achieve this vision in different ways, but our core and focus is to provide healthy outdoor sports for "bird" fans and to interact closely with them.

On the other hand, Rovio also attaches great importance to the Chinese market, Rovio marketing director Peter Vesterbacka said the "Angry Birds" brand in China's awareness of up to 94%, its cognitive in the United States also more than 90%, he said there is room for growth.