"Angry Birds" log on to Facebook pigs will be more important

"Angry Birds" will log on to Facebook pigs will occupy a more important position according to overseas media reports, Finnish mobile game developer Rovio recently announced that its popular game "Angry Birds" is about to log on to Facebook.　　"Angry Birds" since the listing in 2009, the total number of downloads up to 75 million times.　　Rovio is convinced that there are a lot of potential users on Facebook, and they think of it as an exciting project in which they have achieved a wide range of successful business models. "We have no relevant experience on other platforms and this is a new challenge for us," Mikael Hed, head of Rovio, said in a media interview.　　He also revealed that Rovio will be working on Facebook and that the pigs in the game will get a more important position. Peter Vesterbacka, Rovio Business development director, who developed the Mighty Eagle add-on, said Rovio's expansion plan would not stop there.　　With the "Angry Birds" taking up all the platforms, animated films made in collaboration with studios will also be released, and Vesterbacka's expansion plans have shifted to other similar or even other industries, inspired by some entertainment giants. "We're building an integrated entertainment brand that brings together games, movies, TV, cartoons and comics," he said, "and so has Disney," The Steamboat Willie fame Mickey, and then more cartoon characters are added. This pattern has been used so far, but it has developed much faster than in the past. "Some brands have spent decades building brand recognition, and we've only spent a year." ”