Angry Birds settled in mobile mm operators compete platform open

Source: Internet
Author: User
Keywords Operators
Newspaper reporter Yu Wei according to Guangdong Mobile recently confirmed that the world's mobile phone game "Angry Birds" will be logged into China Mobile Application Mall mobile Marcket (hereinafter referred to as mobile mm), for users to download free.  This is to join hands with Motorola to start "intellectual pieces of the garden", and CCTV set up a joint venture to create "China Mobile TV station" after the mobile phone force to move the internet another move.  Move mm further open according to the Beijing Times, China Mobile's Guangdong company confirmed that China Mobile has reached an agreement with the "Angry Birds" mobile phone game creators Rovio Company, the genuine game will be landed in China Mobile mm shopping mall for free download. These angry and cool, and the world flying Birds, creating a mobile phone game history of the miracle. It is reported that "Angry Birds" download more than 1 million times a day. At present, the original "Angry Birds" in the Apple Store, Google Android App Store, Nokia Ovi Shopping malls, such as the sale of mainstream applications, but there is still a lack of formal download channels. Now, China Mobile has officially won the "Angry Birds" in China Mobile App Store distribution rights, to provide consumers with free "bird" series of games.  Some people in the industry said that the "Angry Birds" officially settled in China Mobile Application Mall, the world's hottest mobile games and the world's largest mobile phone application store, "strong alliance", which is the game and domestic operators mobile phone application download platform for the first "marriage." According to Guangdong Mobile insiders said, "Angry Birds" is just the beginning of the future to move mm will have more genuine popular games on the shelves. "Mobile mm has been as a youth entrepreneurship platform, but in view of China Mobile's huge customer base, MM is attracting more and more mainstream gaming business attention."  Nine city also announced a few days ago with the move MM reached cooperation agreement, will be in the form of brand store mobile mm, to mobile end users to provide genuine mobile phone games. In a sense, the strategy of mobile mm open with the traditional internet big bowl of the action coincides with, also in order to grab food mobile internet big cake.  These moves will push the domestic mobile internet competition to a new climax. "Platform hot" fever is not back since the success of the Apple App Store, the industry chain parties have quickly put into the fiery "open shop": Google's Android harsh, Nokia's Ovi Store, Motorola's intellectual parts park, Samsung apps and Rim app World ...  As the tide surges, mobile operators will naturally not miss the opportunity to see value-added business revenue being swept away by intruders. The three major domestic operators, have set up their own application stores, but also different. Comparatively speaking, the opening degree of China Telecom Sky Wing is the highest, and the former store model has obvious advantages. Recently, China Telecom sky-wing Space Application Mall disclosed its latest performanceReport: As of March 2011, the total number of days wing space registered users have exceeded 10 million people, download a breakthrough 10 million times, software applications reached 15,000, set a high speed development of mobile phone application store record; Mobile MM was officially released on August 17, 2009. But based on the TD Terminal's short board, the movement MM's opening degree is low, only is facing the mobile user. Therefore, even the largest, but in the development of strategies, levels and prospects are not as good as the sky wing space; Unicom, the Wal-Mart launched the latest, in the billing and payment mode to take a differentiated road.  But based on Unicom's iphone, Wal-Mart is almost a replica of the App Store. The three operators are in the same position as the App Store, and their efforts have proved once again that app stores are chasing the mobile internet. It is undeniable that mobile internet everywhere gold, but to get a penny is not so easy. Opportunities abound, and platforms will be the main thread, from operating systems to browsers to app stores, and platforms are becoming broader and more important.  It can be said that the content and application of the king's era, who grasped the platform, who mastered the right to speak. Some experts say that mobile internet is not a killer application, but can create a killer ecological environment.  This is the 3G era operators seize the key to the market. Industry chain cooperation innovation dominates the future competition it is obvious that the application store is the latest development trend of mobile Internet, and become the most important value-added business development direction of operators, has been regarded as the main arena of mobile internet era.  It can be seen that the three major operators in the application of the store's efforts to grab food mobile internet big cakes. Undeniably, in the era of application and content service, the global application store market will enter a high-speed growth period. However, in the 3G application field, industrial chain cooperation innovation is the best embodiment of the future competitiveness, everything is still in the groping.  It can be said that the application store is not the only way to achieve the mobile internet gold Rush, perhaps two years, three years later, we will see another pattern. Mobile Internet is a battleground, is an indisputable consensus. Although, it is difficult to say that a certain pattern is immutable and replaced by the occasional, but in any case, open, innovative, integrated market principles remain unchanged. Therefore, in order to gain a place in the mobile Internet field, it is inseparable from the cooperation innovation in the industrial chain.
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