"Angry Birds" theme park opened in Finland April 28 to the public

Absrtact: The world's first "Angry Birds" theme park opened in Finland April 28 to the public, "Angry Birds" after the global popularity, Finnish game developers Rovio made a pot full, but Rovio is not satisfied by selling game software to make money, rather

The world's first "Angry Birds" theme park was opened in Finland April 28 to the public ———

"Angry Birds" after the global popularity, Finnish game developer Rovio made a pot full of, but Rovio is not content to rely on selling game software to make money, the business-minded Rovio in recent years launched the "Angry Birds" as the theme of plush toys, T-shirts, mobile phone shell series of derivative products, so that this The popularity of Angry Birds has increased. Now the world's first "Angry Bird" theme park has been basically completed and will be open to the public on April 28, the "Angry Bird" appears to be gradually overtaking Nokia as Finland's new "national image."

Park-attached Shopping center

The "Angry Birds" theme park is located in the southern Finnish city of Serkenyemi amusement Park, Tampere, the theme park from 2011 winter began construction, the park has swings, sand, slides and other traditional recreational facilities, in addition to the "Angry Birds" this mobile phone game designed a large number of interactive rides.

Rovio has said that the budget for this theme park is limited, so the park will not be as big as the Disney amusement parks, but with shopping malls and other rest places in Serkenyemi amusement parks.

"Birds" to build stores around the world

But the theme park is just the beginning, and Rovio has plans to drive the theme park to other European countries and even to Asia. Earlier this year, Rovio's chief market officer, who came to China, revealed that the company plans to build a theme park in Shanghai this year, not only to play games, but also to have a hands-on experience with multiple characters in the game of Angry Birds.

Rovio Management has said on different occasions that the hope that "Angry Birds" will eventually become similar to the "Mickey Mouse" entertainment brand, film, build stores around the world, this is undoubtedly more than simply on the smartphone platform to develop a more "money" scene.

Manufacturers strive to retain players

Depending on the angry bird, Rovio has won a superstar position in the mobile gaming arena, and the Angry Bird game has remained relatively hot for now. Last month Rovio launched the Angry Bird: Space Edition, more difficult than the traditional version of the increase, the new elements include gravity, 0 gravity, new birds and so on, released in the first week of download more than 20 million.

But compared with this year's rise of the "You draw me guess" this kind of social games, "Angry Birds" more than the interaction between the player and the computer, playing after customs can greatly reduce the play, so developers need to constantly develop new levels to retain players, Rovio Company is also see this, and constantly committed to the development of derivative products, Want to fly out of the phone screen before the "Angry Birds" heat has subsided and go to the wider market.