Anhui Parent-Child Home website local Operation promotion plan

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The location of the website of parent-child home in Anhui Province He is a regional nature of the business portal, fixed customer groups, and Anhui parent Home store in Hefei has a certain brand influence. These are the Web site development of great power and available resources. And China's online commodity trading market has become increasingly mature, the concept of online shopping has gradually been deeply rooted, in Hefei and even the whole of Anhui has also had a large number of online shoppers, which are the site after the development of the foundation laid.

The website wants to develop, must find out the website own insufficiency, the analysis question formation reason, borrows the similar website operation the successful model, the study others ' success and the successful experience

Combining the characteristics of the enterprise to creatively use, so that the development of the site can be traced. Here are some of the drawbacks I've summed up about your website:

The website interface is too simple, the use of tonal is unreasonable, the website has no affinity. The overall site is not enough atmosphere, giving people the first feeling is that the site is not formal.

Two. Website content Form single, in addition to the product does not attract people to browse the place, the news long time does not update, the forum also did not make the very good utilization, the website adhesion degree is very low.

Three. Hefei Parent-child home brand does not make reasonable use, the website brand effect is weak. Lack of cooperation on local media and outside websites, lack of network publicity. No combination of Hefei parent-child Home Store resource planning to enhance the site brand effect to expand the site's well-known activities.

Four. The website commodity is too few, the price has no advantage.

Five. There is no good payment method flow, give people feel insecure.

China now has a relatively good development of 3 of the Web site, respectively, Taobao, Pat Net, and rising Baidu. All unsuccessful sites have a different, but all successful sites, they are in the right time to make the right plan, the accumulation of resources and maximize the use of existing resources to promote the site brand, optimize the site resources, and constantly follow the pace of the market. The following is my Taobao and Pat NET, there are some common analysis of the network.

The design of the atmosphere, the use of the color of the page, the site structure of the reasonable column, in line with internet browsing habits, there is a pleasing feeling. Website Affinity is high.

(The first impression of the site determines whether the site can retain customers)

Two. Reasonable use of all available resources, in different holiday months or specific periods, the introduction of a variety of popular activities and concessions, to carry out a variety of offline activities, the largest network publicity and promotion.

Three. The website content is rich, each channel has the corresponding news channel, lets the Netizen

Master first-hand relevant information or fashion information, even if you do not buy merchandise sites can stay customers, which for the site has accumulated a great reserve resources and "eyeball effect" so that the site in virtually also has been promoted, so that users of the site's adhesion continued to improve.

Four. The purchase process is safe, the payment method is easy to operate, the fund buys the way safely, no worries.

In understanding the site itself is not enough, the site wants the development of long-term stability, and ultimately profit purposes, and not can be completed overnight, the need for a period of resource accumulation and offline activities for the promotion of website branding and web site overall optimization and website keyword a promotion, The first step that we have to take is to make the people of Hefei, at least the pregnant women of Hefei, aware. Here are some of my options:

I. Website revision

interface to achieve more humane more affinity, color level more trenchant, so that the site looks more formal. Web page needs to use the latest DIV technology to make, follow up the latest network technology, so that the Web site browsing faster, security better, so that the site page is more easily Baidu Google search engine crawl, so that users more easily search engines on the content of the site.

Two. Rich website

Enrich the content of the Web site so that the news plate more exciting readability, enhance the degree of adhesion website. On the basis of existing news programs, women's health, post-natal care, parenting experience, women's beauty, and the addition of a variety of media related to women's heart physiology or maternal and child-related news channels and columns. The ultimate goal is to accumulate customer resources, even if you do not buy things, can also reside on the site for a long time effect. Let the news channel of the website do Multi-skill.

Three. Website update

Let customers come every time there are different news or merchandise, all the audience each to see a different harvest, and update the news every day, you can improve the weight of Baidu and Google, so that the search engine to bring more traffic.

Four. Website ranking

From the site's build time I see that the site has been established for more than a year, But the PR value of the website is only 1. Baidu included in the news to exclude the forum only 381, the ranking indicators are very low, so I conclude that your company's Web site from the search engine to the flow should not be much, then to do is to improve the PR value of the site, the overall optimization of the site, improve the site rankings and keywords.

Five. Website cooperation

Through the exchange of links with major sites in Hefei, exchange of advertising, content cooperation, user resources, cooperation and other means, with similar target sites to achieve mutual promotion purposes, of which the most commonly used resource cooperation for the site link strategy, the use of Web site visits between partners resources to promote cooperation. And can be in Hefei forum or Hefei bubble, such as Hefei popularity of the site to buy ads, to play a promotional effect. And can use the parent-child Home Store entity advantages and network, hold a variety of colorful activities, establish the website brand effect.

Establish brand and offline activities

Establish a website brand, through a variety of online activities to improve parent-child home site in Hefei visibility.

Programme I:

Cooperation activities with the Hefei forum "2009 Fashion Mummy/2009 Beautiful baby I am the most cow" upload mom/Baby photos by the netizen selection, prizes by the Hefei parent-child Home website. Enrollment methods can be online registration and offline entity registration two kinds of ways. Voting methods can use the Internet and mobile phone text messages to vote, set up activities QQ Group, looking for well-known parent-child products manufacturer sponsorship or co-organizer. Hefei Forum launched, the network vote in Anhui parents home website.

Effect one: Hefei Forum Hefei People's largest flow of the forum, the popular gathering, is it white-collar working time most of the Web site, which does not lack of pregnant women or expectant mothers, enhance the site's visibility, and then cooperation with the Hefei forum, even if not participate in activities also let people have the impression that the future development pave the way

Effect two: After the milk powder incident, most of the upcoming mother, or already mother of the baby products have a great doubt psychology, at this time if let the well-known infant and young manufacturers of our sponsorship will promote his brand effect for the campaign funds. To achieve a winning effect.

Programme II:

With the three hospitals in Hefei, the obstetric cooperation, the issue of business cards and leaflets, through the hospital in the maternity call to answer the way to give small gifts. Most women do not surf the Internet during this period, so it is most reasonable to communicate by telephone.

Programme III:

To hold free parenting knowledge, to contact experts in obstetrics and gynecology, to popularize pregnancy precautions and parenting experience. By parent Home Store and contact Hefei famous website/hospital/newspaper/broadcast media for promotion. One months.

Programme IV:

Contact the major newspapers and periodicals, radio, website for my parenting Experience essay selection. Annotated by Anhui Parent home site and the full support of the store.

Programme V:

With the Hefei group purchase network and the Anhui Group purchase network cooperation, has the scale has the influence, the Hefei area buys the activity.

Programme VI:

Cooperation with the hospital to organize large pregnant women free production and inspection activities, the activity has been printed on the home site of Anhui parents small gifts. Contact Anhui TV Station for the first time, make detailed and positive reports to attract netizens and consumers. This has great impetus for websites and stores, Give a good impression. Lay a solid path for the development of the website.

Integration of a variety of online payment methods, so that users have more payment options can be selected. such as Taobao "Alipay" Tencent Pat "Tenpay" Baidu "hundred pay" and online banking remittances and other means.

We have the Taobao Pat NET to wake up the advantages of the website does not have, Anhui parent-child home network perpendicular to the face of Hefei and the entire Anhui users, in Anhui parents home site to buy merchandise, you can leave the detailed phone number and user details. With this information, We can have purchased our products users of the user satisfaction Questionnaire survey, and after-sales advisory services, and can be in the mother's Day/children's Holiday/Spring Festival/and other occasions to mail some promotional pictures, or small gifts, so that users feel the human services, and from the parent home site of Anhui Care.

Anhui Parent-Child home site on the goods to achieve prenatal, before the pregnancy, after the pregnancy, the parents each stage of the popularization, the service strives to achieve every customer's telephone return visit, the website column achieves "The person does not have me, the person has my new" to make has the local characteristic vertical consumer portal site, Website activities to stand in the customer's point of view to think. Do use our advantages to make Taobao and Pat can not do. Follow up the network development, develop new business, and website value-added business.

This article by: http://www.seo0551.com Huang Original