Shop as an E-commerce The is a form of Web site that allows people to actually buy at the same time as they browse, and through various online payments to complete the transaction process. the summer has not arrived, Anhui Xinhua College freshman Boy Shiyu has been anxious than girls more concerned about the trend of the skirt of the popular wind. For the operation of the "small boss" of the shop, women can be on the shelves in time, will decide whether the sale in this summer to occupy the opportunity. Like Shiyu, these days, Anhui Xinhua College E-commerce Professional Many students often "sleep bad sleep." "How to deal with the season clothing, summer supply where to find?" "The problems outside these classrooms are" torturing "them.
Many students feel that the night lights out too early, and some students sigh, if the laptop battery endurance a little better, so they can have more time to manage their own shop.
"Shop has completely changed our lives, now QQ group focus on the topic and ' Taobao ' related, some people will be excited to recommend a good image processing software, someone will introduce the new discovery of the ' Taobao ' function." "In Shiyu's view, doing shop is actually a career for young people."
All this change is a result of an entrepreneurial education and an experiment.
2011, Anhui Xinhua College affiliated Business School set up from the 2011 level of E-commerce "entrepreneurial class", and for the students who are interested in creating a virtual "group"-Chinese e-commerce business start-up group.
Two classes a total of 91 students volunteered to join, everyone opened their own shop, engaged in apparel and other related products network sales. As members of the company, they accept the "group" of the overall management, and "group" to provide them with a unified supply channels and business guidance to help these young entrepreneurs to withstand market risks.
"In the past, it was always the theory teaching, and then the students to carry out practical activities, but we broke the directional thinking." "A head of business school introduced that in the past, teachers always teach a little, students learn a little, the degree of student participation is too low, learning enthusiasm is poor, when employment, students always reflect the ability to do not enough."
"To this end, we let the students just enter the university gate at the same time, first began the practical activities, in the process of practice to meet problems, and then learn the appropriate knowledge." ”
It is understood that the "group" since its inception, the student's shop opening rate of 100%, completed the first transaction of up to 90 people, to achieve the first profit of 70 people, some students a day of the highest billing volume of 50, and some profit has exceeded 5000 yuan.
"Supply problem is the most difficult to solve, it determines the vitality of the shop." "Group" deputy general manager Shiyu Introduction, entrepreneurship at the beginning, we have chosen for the "mall" to do the consignment, but also some students from the surrounding wholesale market directly to take the goods. Later, "Well done" students began to work directly with the garment manufacturers to provide layout, produced by manufacturers.
"Spring Night star clothes, we can produce." "Of course, we're not faking it, we're using a different fabric, and it's a version of it," he said with a serious face. ”
"The advantage is that we can integrate resources, under the group's unified organization, to get the most competitive goods." "Sometimes a team of more than 50 people are tied together to negotiate with suppliers and naturally have an advantage," Guanghui, a business school instructor. ”
"A few days ago, we and a ' mall ' signed an agreement, online price of more than 170 yuan of a dress, we got the price is 100 yuan, of which the difference has sixty or seventy yuan, and in the past, the difference is only thirty or forty Yuan." ”
In order for students to have time to manage their stores, business schools have also opened up "entrepreneurial laboratories" to provide venues, equipment support, and teachers on-site guidance. In view of the continuity of shop operation, summer and winter can not be interrupted, the college in the Talent training program also set up the practice of summer and winter. "The teacher carries on the long-distance instruction, the instruction way may take the telephone, the flying letter, the mail, the network video and so on way. ”
In order to extend the "industrial chain" of the shop, to mobilize more students to participate in entrepreneurial practice, business school also set up a campus EMS Express Company, the company, in addition to relying on the postal Department for school teachers and students engaged in daily collection, hair business, but also specifically opened for the Taobao market, "e-mail Treasure" business, Some of these services directly in the school shop operators.
In a house next door to the school hall, the sophomore student of business School logistics management Li Ning and his classmates carefully sorted out a parcel and classified them on the shelves. "Our cooperation with the Chinese business group to achieve a seamless docking, open shop students do not have to leave the campus, you can complete the delivery and delivery." Li Ning said excitedly. It also allows them to understand the upstream of the logistics industry and deepen their understanding of the market.
"The old fashioned, not the entrepreneurial talent." Sun Taiqing, dean of business school, said that to promote teaching reform with entrepreneurial practice, teaching reform in turn led to entrepreneurial practice, the two are complementary relationship.
To this end, business school for the 2011-Level E-commerce Professional training program to make substantial adjustments, take the entrepreneurial process as the carrier, the establishment of "shop decoration and Management", "commercial photography and PS technology," such as a number of supporting courses, some subjects directly through the test of the way, in addition, the previous high grade on some "practical" Courses are offered early in the freshman phase.
"We encourage students to start their own businesses and ask that they do not affect the daily course of study." "Sun Taiqing emphasizes," The basic theory teaching, resolute cannot lose. ”
"Some people think that open shop does not need any culture, junior high School is enough." Teacher Guanghui To this statement is "resolutely disagree." "This involves personnel management, financial management, legal knowledge, all need to carry out systematic study." In his view, only in the construction of shop, business negotiations, "live ammunition" in the practice, students can feel the need for learning.
"Entrepreneurship driven knowledge learning, through the network open shop, so that students in the shop at the same time learn how to deal with pictures, how to communicate with customers, how to build shop layout, how to carry out commodity management. "Sun Taiqing that the students in the process of continuous practice, all kinds of abilities have been cultivated, and learn the knowledge immediately after practice to see the effect, to a large extent, improve the initiative of learning." "At least now the class will never doze off, the problems encountered in practice, we hope to get the answer immediately in class." ”
In Shiyu's view, entrepreneurial practice also brings him another level of harvest-the sense of achievement. When the shop opened, he earned 50 yuan in 4 days, then told the news to the mother. "Although I can't feed myself yet, I've started to create wealth," he said. He smiled and said with a squint.
"Entrepreneurial practice can foster the entrepreneurial spirit and entrepreneurial ability of college students, including team spirit, interpersonal skills, and so on, regardless of whether they start a business in the future, have these, will benefit for life." "Anhui Xinhua College Party Committee Deputy secretary Zhang Cojun said." According to the introduction, in 2011, the school invested nearly 1.3 million yuan for innovative entrepreneurship education, research and Entrepreneurship center equipment procurement, focusing on supporting and funding 11 outstanding college students entrepreneurial team. Schools have emerged a number of successful entrepreneurial model: 2010-YEAR graduate June founded a professional cooperative of water chestnut cultivation, the current monthly sales have exceeded 500 tons; graduate Song Wei founded the West Anhui White Goose Breeding base, in a short period of time to profit million yuan.