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Anhui Internet Alliance (ahunion.org) organization of Anhui Webmaster Special Lectures The first issue has been successfully concluded 14:30 today. Theme of this issue: website to promote the actual combat skills speakers: Admin5 Wang, participate in lectures group number: 47065533, in just 1 hours in less than a full time, you can see the majority of the webmaster to Tuwan recognition and support, the eldest brother I am deeply surprised and admired.
Figure Wang Lu was also invited to make a wonderful speech at 14:30 in the group participated in the wide acclaim of the webmaster, the following is the entire transcript of the lecture, please be interested in the webmaster review. We also in Anhui webmaster SNS carried out the whole text live: http://www.53w.net/space.php?uid=1&do=blog&id=9823
The following is the full text:
Wang: Today, I said: My topic is to talk about promotion, I share the topic of the promotion of experience, there are a lot of wrong places, but it is their own personal experience, hope to give you reference.
1 Promotion is a hot topic, in fact, a lot of web site experience of the article 1/3 is to promote. Read more articles, than hands-on practice several times. It is better to do than to say. A lot of people say do lectures, old K pull up the big curtain today, this is to do. Action, doing.
2 Promotion is good-looking, say, bad to do things. The implementation of a lot of problems, skills are in practice, will encounter shame, unpopular, is a purgatory process. Promotion is not a matter of shame. It is no disgrace to popularize the half cover of the pipa. The website has no traffic, will not promote, will have the loss. Since do the site is for others to see, eliminate this face on the shadow, let go push it. There's a song, Push it, it's not sin
3 Promotion is a large, long aging. Nowhere to promote. To promote the writing of 100 articles? That is far from enough, 1000 10000. Pushed to 100 QQ groups, 100 forums, that is far from enough, to thousands of tens.
4 Promotion is important, the full value of the site is in the promotion. Promotion done well, can completely change the status quo. We do not have to have every weapon, 1-2 of the most famous weapons, can quickly grab the site of weapons. Don't use millet. Websites do better than yours, more than you spend, too, in the crowd, how you break, how to become the center, not by shouting. By what, 2 words. Websites do better than yours, more than you spend, too, in the crowd, how you break, how to become the center, not by shouting. By what, 2 words.
Wang: The promotion of practical skills to lock a few major elements 1. Where is the user crowd 2. How to get close to the crowd 3. How to keep the crowd. All the promotion, is around these 3 points to go
Today, we'll talk about three different kinds of websites.
1 Entertainment Websites
2 Industry website
3 Local Websites
Wang: The entertainment site is to traffic, and quickly change the traffic to advertising, because I have not done recently, so can only talk about some old experience.
1 Prepare some classic Super classic pictures, funny pictures, real person self-portraits pictures, and with the appropriate words, the year's most engaged in the picture, the annual most cattle photos, group of text, this effect is very good, mainly because after the hair, but also will be non-stop forwarding, as for some funny video, classic cases, is better,
Entertainment site is not more, but in fine, because there are too many sites, content is not fine words both occupy the bandwidth, time, and can not attract people, get some fine. Before a picture site, on the basis of a group of funny pictures, a strong push to 10,000 IP a day, the image of the watermark technology, anti-theft chain technology, and 403 technology, to master good. Flexible operation, 403 can also be used for video and downloads to
2 SEO entertainment site is inseparable from this, the specific SEO knowledge, many, according to their own site adjustment, a lot of entertainment sites, traffic 80% is by search, the key words to do, do dot long tail small keywords. If you do not know what to optimize the keywords, or do not know what keywords, then I provide a reference to 15000 keywords http://bbs.admin5.com/viewthread.php?tid=474757 don't say I am advertising. (In fact, advertising itself is also to do the value of users, this is the fundamental promotion, we go out to promote the time, always have to consider the promotion of things, is not valuable to users. This is the promotion of people have a value for their own promotion) these are I used to cheat, have done a spam site, specifically by optimizing to do 150,000 IP, but will soon be blocked
3 do group stations, entertainment sites do not think of singles alone, do group station purpose is very clear, is to SEO, in order to search the weight, in order to orient not bright West. Search has a lot of unpredictability, you may have worked hard for 3 years of the site, one night by K, back before liberation. Do a few more, not just for insurance. It is also in order to be able to have any website to touch the nerve of the search, will be favoured, suddenly increase tens of thousands of IP. To do the entertainment site, you do not have a few sites, is not to say, because the entertainment site itself is to make money, to raise a sheep is sheep, a flock of sheep is also sheep.
4 entertainment website Exchange chain, Thunderbolt and the banner of the Tiger BBS integrated cooperation, and other collections and so on these can quickly create a huge source of traffic
500 degrees of Bar master position, clever Baidu know questions and answers. Some reasonable pull people skills. I have never used it, I have seen many people use it.
All the words that I have said are all my own. There are some words that seem unimportant, perhaps useful to others, and the whole lecture, hoping to have a sparkle that resonates with you. Entertainment website to promote a lot of experience, you can communicate with each other, an idea immediately to achieve. I have only summed up the top 5, each of which can be divided into countless small ideas. Not specific one by one.
The second, talk about, the promotion of the industry site many webmaster are aware of entertainment site can only earn some cash, rather than entrepreneurial or long time industry site because the total flow does not need a lot, more need is the brand and visibility.
1 will write, your industry users in the field, you identify 20, often the industry-related things written out, these 20 whether it is the information or community, to keep the cycle of bombing. Of course, to be reasonable and rational, do not let people as a mass of spam information. Writing is divided into several categories: one is to write original, send out, let people know is your website out.
Another is to write your website, regardless of the size of your site, to explore a shining, and unlimited expansion, and then expand, this is the promotion, not embarrass things. We used to do the trading forum, I found that the value of the trading forum, and then keep this point to expand, not only expand their own information, but also expand the visibility of the forum, the point to spread. Do more than 10,000 days a day, can promote hundreds of transactions. Another point is to often out of some industry reports, reference articles. This is very important and can improve the brand. Some people say, I can't write what to do? You can't write, you can find someone who can write. Writing, like technology, is part of the Web site, in this information explosion society, can write, can be combined to write, can be written. is essential for the promotion. In fact, many people can write, but did not inspire, you can write some of your own site, write some of your own experience, write some ideas, adhere to write, you are a writer I have a few little brothers, never contacted writing, forcing them to write, a year later, have become able to write can kill people. We are all young. Write more, not only promotion, but also a ability to exercise
2 to bundle, how to squeeze into your field top 10, for example, a financial class site, he himself is not well-known, he wrote a post,
The Finance class website 2008 recommended, puts oneself in the 第6-7位, then explodes the promotion. and unlimited repeat such a strategy, will own brand firmly in the top, so that, if others do not know you this site, will mistakenly think that they do not understand the market, but attach importance to your site. In addition, we should often refer to some industry analysis materials, rational analysis of their own website. And keep writing, also known as Soft wen marketing. Not too blindly exaggerated, never heard your website, you insist that you are the industry boss, the second old, such articles on the white write. When you get to the top 10, and then use a similar approach to this bundled strategy, you can immediately try. When you are in Mingluosunshan, you advance to the top 10.
When you are in the top 10, you go in the top 3. Then the top 3 how to go through your path to the front. This point if the study of the development of Ku6, ku6 some of the articles, very rewarding we can also reverse thinking about how we go to find a certain industry website to see such a list of brand promotion is very valuable
3 to the line, parties, conferences, meetings is very important, industry-class meeting reference value is very large, no matter how, spend a small amount to buy a prize is also desirable, or spend some money to participate in, or to do a media support, anyway, squeeze into the opportunity. The purpose of the meeting is not to see the people at the meeting, but to enlarge the influence of the post. Last year, Phoenix satellite TV gave us the 3rd-largest progress website, and the computer newspaper this year's selection for excellent recommended website. We subsequently use this selection of the rapid promotion, immediately to the site's effect to upgrade very quickly, from the post, popularity, statistics can be seen. There are also a lot of websites that use books, videos, and initiatives to organize meetings, and are also very good. This latter period of influence is more lasting.
4 Free to play to the extreme, how to use the site itself to provide some of the free services, the popularity to do. For example, we agent million network of CN Domain 1 register, is free of our own also do not spend energy, light this piece, now has accumulated nearly 50,000 users, 50,000 people to buy. The value of these 50,000 people is very strong. Any site, there are a lot of free to do things for everyone, the initiative to do this aspect of the market, do not earn money in the market. I have a friend's recruiting website that organizes meetings every week and basically doesn't make money. But he quickly took advantage of the market to push his popularity up one-fold. Yesterday saw a website of self-service station, they are more than 10 people doing, a lot of content, without this layer of free service, said to do a year, but only 300 IP I was very puzzled, I saw his website, I think, if I do, six months can be raised 10 times times.
5 give play to the user's 2 promotion, also called the virus-type lets the user to promote, this need skill is comparatively advanced,
Viral promotion mode is not to come out, but do come out later, only to discover this is viral, give 2 simple examples.
1 QQ group every day more than 16 hours of Internet webmaster must see a picture of this image, after we have sent, immediately in all stationmaster group spread open, play the user's 2 promotion, also call the virus type lets the user to promote, this needs the skill to be more advanced, the virus type promotion pattern is not to come out, but does come out later, To find that this is viral, give 2 simple examples. Should be this picture,
Figure Wang: Also in the forums. are constantly being transmitted to each other. Because this is a fun, useful pictures for everyone, and even my QQ often received this picture.
http://www.google.cn/search?hl=zh-CN&q=%E6%AF%8F%E5%A4%A9%E4%B8%8A%E7%BD%91%E8%B6%85%E8%BF%8716%E5%B0%8F% e6%97%b6%e7%9a%84%e7%ab%99%e9%95%bf%e5%bf%85%e7%9c%8b%e7%9a%84%e4%b8%80%e5%bc%a0%e5%9b%be&btng=google+%e6% 90%9c%e7%b4%a2&meta=&aq=f&oq=
There are about 333,000 query results that meet a map of the webmaster who is online for more than 16 hours per day
There are about 167 queries that meet the "webmaster must look at the Internet for more than 16 hours a day" query knot
Http://www.google.cn/search?hl=zh-CN&newwindow=1&q=%22%E6%AF%8F%E5%A4%A9%E4%B8%8A%E7%BD%91%E8%B6%85%E8 %bf%8716%e5%b0%8f%e6%97%b6%e7%9a%84%e7%ab%99%e9%95%bf%e5%bf%85%e7%9c%8b%e7%9a%84%e4%b8%80%e5%bc%a0%e5%9b%be%22 &meta=&aq=f&oq=
If this picture, add an old K 53w.net or GJJ KDD, this is the promotion.
Wang: A teacher has a problem. If a newspaper is big enough, you fold the newspaper in half. Calculate once, then fold again after folded again, calculate once, fold 52 times, you estimate height is how high? A book, a man? The thickness of the newspaper is 0.1 mm. You estimate, how high. The teacher finally told us that this 52-fold height is more than one-and-a-half times the distance from the Earth to the sun. If 10 sheets of paper have a millimeter. Fold 52 times. 450,359,962 km 737.49-meter 6 cm you have a calculator that you can experiment with. Do we do not know is the virus, when one day, I summed up the article, found that this is actually a viral promotion, our forum transactions. is through the 1to2 pattern. Trading intermediary, we are using artificial intermediary, theoretically, if there are 2 successful intermediaries, they will then trade with others, it would be 2 of the second party, if the 1 to 2 such 2 of the cumulative.
1→2
2→4
4→8
8→16
16→32
32→64
64→128
128→256
256→512
512→1024
1024→2048
2048→4096
4096→8192
8192→16384
16384→32768
32768→65536
65536→131072
Figure Wang: In this way, after several layers of exchanges, the multiplier increases very quickly, we have not been the initiative to push the transaction, are now trading very hot, the reason for this
Wang: Well, speaking here, you spend another minute, think about the promotion of peer website. Can you also find a virus and use it on your website?
Wang: again to talk about the promotion of local websites, I am also summing up, just try. There are only a few small key ideas local site promotion, billboards, cheap places, local media hype, local party support, local activities, QQ group. Recently, many local leaders are also concerned about the local forum, the public voice, if this can hook up, local group purchase, 2 hand information
King Wang: The lecture on the time relationship is here. Speak more, also just speak. More importantly, go back to what I said before: everybody do it. At ordinary times in the Forum, in QQ Group, direct hair URL, that is the lowest promotion. Do a rational promotion, make people can accept the promotion. Your promotion, useful to others, useful to yourself, that is good promotion. I hope you will work together. I'm done. Thank old K thanks to Anhui Webmaster Alliance.
Final Summary: This first lecture is very successful, figure Wang Lu made full preparation, on the website's promotion experience and the actual combat means and participates in the stationmaster to share the exchange, obtains everybody's widespread applause, in which the sickness toxicity marketing is lets many stationmaster fascinated, old K also listens to the Media brand Promotion department manager to share the Super Girl's virus marketing case (Http://www.ahunion.org/qq/chaonv.rar) very wonderful upload to share, must first install good Poco software can see, this lecture has won the successful success of our Anhui Internet Alliance to continue to do every session of the confidence, Next period we asked the fish boss of the laggards and everyone lectures interested webmaster can participate in the interaction, but if it is to send the ad will be free, thank you for your support next time see.