Anna Winter decided that Apple Watch the fate of the woman

At the end of the September 9 evening, most people's attitude is that the IPhone 6 is definitely going to buy (many are still using the iPhone4 and the high turnover rate of the Android camp to support this conclusion), so they said nothing about the event, after the meeting did not cause any big discussion and spit. But the Apple Watch, which Zheng has placed in the "one more thine", has indeed become the focus of the conversation.

However, as a long scientific and technological observer, the critic, Uncle Miao to hand over the initiative of public opinion. Evaluate Apple's watch performance Ah, ecology. These angles can have a lot of saliva, but the final decision whether it is successful or good to sell, is not China, the United States, all the technology media and Internet commentators, whether Dr Mo, or from the media, are not. Its life and death is not in the hands of the tech press, but in the hands of the famous woman, Anna Winter (Anna Wintour).

This person may not be as well known in the tech circle, but given that most of the otaku love to watch movies, it is enough to say that she is the archetype of the female monster in Prada. Winter is the editor of the American edition of Fashion magazine Vogue, and it's been 26 years! Unlike the chief editor of the Science and technology, the fashion circle media is less, it is far more brutal than the tech circle (which is to say), and winter miraculously dominates a top-class media 26, so calling it the fashion queen is not too much (and Uncle Miao strongly recommends the film as compared to the original three-stream level). , film classics can be used as a fashion industry textbook).

The difference between a watch and a mobile phone is that it will become part of the body's wearing process and will have a matching effect with other clothing and shoes. The technology geek has always had little say in this collocation. Silicon Valley's boys are worth dozens of billion, but their clothing will not affect the fashion circle, otherwise it will not be the other side of the ocean in China, for a Windsor collar to win. So, geeks to Apple Watch, generally can only affect the Geek group. And when the product is about dressing, this influence is even more severe. Wang said yesterday that Apple Watch "function and price is almost equal to the mobile phone, but the demand is lower than the mobile phone", an apple in China, a former director of the evaluation said "dick Silk always use cost-effective speech", behind the hidden meaning.

And the fashion industry dominated by winter, according to the data of Miao uncle, not by the main "young People's first XX" This cost-effective route to drive the trend. The power structure of the fashion industry is roughly the same: a large number of designers offer ideas and prototypes, and then show up at a few big fashion conferences in Paris and Milan; When winter thinks that a certain style, design may be popular, will be promoted in the media, causing the entire media circle to follow up, and then affect the apparel brand manufacturing follow-up, and the purchase and placement of all over the store. Finally, when these goods are accepted by the public and lead to selling, a new fashion trend is successful.

These are Miao uncle to see some public information and through the process of comparison, the big problem should not, if there are small flaws, I implore the students of fashion circle, I am not aged, not why the product endorsement ...

From the above process, all kinds of clothing including Apple Watches to be popular, the cost-performance indicators are basically meaningless, it needs to pass three: first, the designer is willing to give it a place in their own design plan; second, the fashion media is willing to push it; Consumers are willing to buy it as directed by the media and the store. In accordance with the power distribution in the fashion circle, the media in the middle of the key chain: Winter led a group of media editors, decided that designers can meet with the public to enter the channel key node. As long as she nods, millions of of pure profit and a lot of job opportunities will be created.

Of course, there is no absolute power in the world, winter itself will be restricted, this restriction is the public purchase. Clothing product Life expectancy is only one season, if winter judge mistakes, the public do not recognize this season's popular style, sales dismal, the entire industry's production capacity by her point on the detour, said the profit and job opportunities are all gone. So tossing one or two times, basically she also sit not steady own position. So many famous designers and fashion media people will naturally fade out of the industry, every year to judge the aesthetic trend and public interest, and bear the rise and fall of the huge industry responsibility, this pressure is very huge.

This also reflects the status of winter, Wen first said, she has been in the position of the Vogue editor for 26 years, it is basically equal to so many years never miss, and as she developed a larger group of designers, she dominated the trend of the popular more and more strong.

In fact, the American science and technology media has also noticed the great potential of winter in fashion electronic media. This morning The Washington Post website had an article, "Why am I never buying an Apple Watch, even if Anna Winter pushes like it" (Why i ' d implies buy a Apple smartwatch (Evan if Anna Wintour loves it), The emphasis on this headline is already a contrast to winter's status. Shortly before Apple's launch, winter, which had been using the iphone for two years, suddenly used a clamshell phone to type in public, and immediately caused a big media report, speculating that she was implying something. But shortly thereafter, she was photographed in public with the iphone, and the media followed suit. Judging from the Queen's influence, the scientific and technological circles closest to her position, beauty and influence are probably the famous tyrant jobs.

How do fashion media feel about Apple Watch? From their reflection, it is basically said that Apple Watch "is neither particularly hot nor too ugly to endure", we feel very good on the strap, and the dial design does not seem particularly exciting. Of course, it has also been pointed out that the fashion industry look forward to wearable equipment for a long time, if Apple can work with a number of big-name designers, with its own brand appeal, the Apple Watch can be popular.

Basically, the Apple Watch in the fashion does not have the first time to conquer the industry, the follow-up development also depends on the resources invested by the company, so the apple before this dig to big designer, famous table marketing high-level, should also take into account this situation.

As for the Apple Design Master Jonathan Aife said beforehand, the Swiss watch industry trouble, how to explain it? Oh, you read this sentence: "Apple Watch is the second most useful watch in the Western Hemisphere," and then the second understand. Yesterday afternoon, because there are every guest shirt was fashion media spit in the first, Miao-Tert deliberately east West look for, found the domestic playing table industry credibility of the best position net COO sail. He felt that Apple watch in addition to the name watch, actually with the watch is not a category. In the aesthetic sense, the standard of watches has been defined by the hundred Patek Rolex, and Apple is no longer competitive. But from an identity point of view, Apple Watch as a symbol is great, although this symbol is not "design." and the watch, represented by Swiss production, is essentially a "useless toy", while Apple Watch emphasizes its instrumental, comparable nature.

Therefore, this morning after the launch of the Conference, Zhang fan in its circle of friends updated A: "Taobao and Jade City selling hand-string of profiteers trembling!" "The Apple Watch is coming", and it's kind of mean. Location attribute of this new thing.

(Yang for NetEase Science and technology, reproduced please indicate the source.) The article only stands for personal opinion. ）

Introduction of the Author: founder of the Shanzhai conference

(Responsible editor: Lvguang)