Annie Shares: Business information paper industry Marketing Master

Industry growth is high. The company's main high-end business information paper, the main products include heat-sensitive paper, carbonless printing paper, color inkjet printing papers, these sub-industries have maintained more than 20% growth in recent years, in addition to the company currently in addition to the thermal paper market share of 25%, the other two types of products market share only about 1% Therefore, the high growth of the industry and the company's current low market share for the company's future development provides a broad space for development. Strong marketing Network. Compared with similar companies, the company's biggest advantage is that the marketing network is relatively sound. In the country set up 10 branches, domestic and Tokyo, Japan, a total of 25 offices, with nearly 4,000 customers, professional sales personnel up to 140 people. Through a wide range of marketing network to provide customers with rapid delivery and continuous service. Vertically integrated business model. Company from the most downstream sales, and gradually extend the industrial chain, the establishment of "coating--> printing--> slitting--> Sales" integrated business model, and the current domestic other comparable companies often only cover the industrial chain of a certain link. such as the Crown Hao High-tech mainly engaged in the production of special coated paper, did not establish a terminal sales network. East Haven shares mainly engaged in various commercial paper printing, but the industrial chain has not been extended to the coating link, down also failed to establish a nationwide marketing network. Customer-Complete solution. Through research on specific industries and core customer market needs, play an integrated production system advantages and multiple product series advantages, the development of more personalized product solutions, effectively reducing the customer procurement cycle and inventory, time, labor costs, from the promotion of the company's products added value, effectively drive the company's product sales revenue increase. (This source: Xingye securities)